Creative and different business cards for your company with the objective of stand out from other competitors in an original and different way. A card should not be a simple piece of paper with company information but an attractive, comfortable and creative graphic element. Must forget those serious old cards that only stand out for the use of good paper and a very clean finish and start thinking of ways to create something new.
When we talk about creativity, we do it from a practical point of view and related to the sector in which we find ourselves, where according to the action we take our card can be one way or another. Suppose we have a boat company and we want to give our business card a different touch. An option would be to die-cut (cut with a certain shape) the card and give it the shape of the waves of the sea, another good option would be to create a paper boat as a business card. Innovation is the key to everything, knowing what exists is the beginning.
Creative and different business cards for your company to improve our outward impact, we must first have a "personality" define what we are as a company making clear what what we do and how we do it, for this it is advisable to have a good corporate image and a Branding defined that manages to convey who we are, without all this a creative business card would only be something that attracts the user but not in the most correct way. First of all we must think about what we do and look for graphic elements to create something eye-catching that is related to us. Let's imagine we are a wine cellar and we are looking for an attractive, elegant business card that reflects what the wine itself is, for this we could mark a series of key points:
- Elegance
- AROMA
- Color
- Cleaning
With these points ewe establish a basis for the design of our creative card, making clear what we are looking for from the first moment. The graphic solution could be to stain the cards with real wine using the base of a glass, a cork as a stamp… etc. In this way we manage to mark on the card in a very subtle way what the winery does, if to this we add a porous paper and a very clean design, we arrive at an attractive and original result. A mistake would be to create a card only with a lot of visual load thinking that this is creative, it would be visually attractive but ... does it reflect who we are? the essence of the brand is totally lost. Is essential define first what we are as a brand.
Fortunately on the net we can find multitude of creative references For this type of designs, looking at many references always helps to know what already exists in the market and what we could do in our case. Pinterest It is a good reference for all kinds of graphic projects.
Must forgetting that a business card is rectangular or has a default shape, It is true that within the world of graphic arts a series of formats have been defined in a standard way, but we should not limit ourselves to those simple formats. A business card does not have a fixed material, not a certain shape, not even a certain plane because we can find cards that come out of the 2D plane and become 3D planes. An Ikea-style company could have a business card that could be assembled and formed into a piece of furniture, for example, be a kind of puzzle that works through interaction with the user.
¿How do I create a creative business card?
For create a creative business card you can ask yourself the following questions.
- That I am? Think about what we are and what we do.
- References? Where do I move? Find references and elements that are related to our brand. (boat company: sea / fish / waves /)
- How do I relate my sector to a shape or material? Find materials and finishes that relate to what we do. (glass company: transparent acetate material card)
- Card shape? If you can play with the shape of the card try to. (Photographer: camera-shaped business card, negative style card)
- A natural touch or something more industrial? If we make natural products we can create style cards handmade where the error and the difference is a strong point.
- Can I play with the sensations? If you do something related to the sensations you can find ways to play with this. (perfumery: cards with scents)
We can play with multiple factors When creating a business card, that is why it is necessary to define everything very well beforehand. A card is an element that must be treated with the same "care" as a corporate image because it is a link between the company and the clientTherefore, we must design using logic and not just creativity.
On the web we can find a multitude of pages with references for our creative business cards, this will help us to stimulate our creativity.