A day ago Google announced its Netflix game streaming service called Stadia. Apart from the service itself, with which you can enjoy games from a Chrome browser, what has surprised is the change of course carried out by the guys from Mountain View with regard to the logo.
In other words, the new Stadia identity is defined in such a way so that stay away from other Google services. You already know that many of the services that Google treasures on Android phones all have something in common or play with the same design language. With Stadia things change.
Stadia is a new digital gaming platform that brings the user a console-like experience from a wide variety of devices such as phones, tablets and TV. As long as you have the Chrome browser as the streaming generator, you can play Stadia.
The future of gaming is not a box. It's a place.
This is Stadia. One place for all the ways we play? https://t.co/v2jJTUWkYz pic.twitter.com/LlIHbjigDR
- Stadia (@GoogleStadia) March 19, 2019
The most characteristic thing about the Stadia logo is that "S" so open and singular, like if you took a marker with a very wide tip and a single-stroke S will be drawn. This logo has earned their criticism and praise.
On the one hand we have some critics maintaining that the color gradient looks too retro, while others have made it clear the lack of intention for a design that has a bit of "vague" in the message.
What is clear is that the Stadia logo distances itself, and a lot, of everything related to the big G in regards to the design of its wide range of services. It does leave us that imprint of being a logo that is wide open, embraces the gamer who seeks new experiences and who styles in that retro aspect closely linked to the gaming of the pixel era.
Un logo approaching the shore of the new Paris, especially in its wide angles.