Have you ever thought about the image of your company and what do you use in the networks? Have you ever wondered if it is correct or not? or worse still, do not you have any image that identifies you? The answers to these and other questions that may arise are relevant to know if we are really giving users the right image, if it is related to the activity of the company, if it is of quality, etc.
What is the importance of the image of the company in the networks?
The picture it is an integral part of your company's identity, this must first of all be of good quality, then it must be directly related or identified with your activity, it is a way to differentiate yourself from competitors and it is definitely the first impression that network users will take.
How to create a good image for your company?
We have gotten some information and advice for you to help you get a image suitable for social media, how to create it, what are the indicated sizes and some tools to achieve it, so take note.
The cover image on a social network should be as neat as possible, do not forget that it is the first impression and what you want to transmit from there must contain only the minimum necessary information but sufficiently forceful and that leads the user to immediately relate it to the company, so remember, less is more.
Already aware that how the image should be, let's think about the message we want to convey and this must be precise, with few words or short phrases that show the product without superfluous information, that invite your other networks or web site, but always emphasizing simplicity and cleanliness.
The images, which will certainly vary according to the product or service, We can obtain them from a contracted professional service or from image banks, the truth is that depending on the product the photographs can be sober, with few colors, with many, that convey messages of tranquility or dynamism, among many other elements
We can always come to our creativity and imagination When it comes to giving structure to the image we want, which also helps to differentiate ourselves from other brands and give us the desired identity, this can be the case when an image does not perfectly fit the cover that is going to be created.
We will mention some free tools that will be useful to you to create good and quality images for your company on the networks, so take note.
Free tools to get good images
Canva
It works to create all kinds of images, including those of social networks since it contains templates and other tips necessary to hang the image with the ideal size, they give the option so you can save already selected images and for you to reuse them whenever you want, it is also in Spanish.
The tool is accessed from the web or from an application that contains your iPad, you just have to go through the registration process.
Adobe Spark
Quite powerful this tool that you can also access for free and with a registration process.
In deference to Canva this one doesn't have as many templates but allows you to design the images from your mobile, tablet or computer And that same design can be adjusted in size to place it on the network or site of your preference, you can also make animated videos with texts, which is a plus to consider.
Adobe Photoshop
Tool of professional use, whose program is not free, however it is one of the most valued when it comes to creating high quality images when it comes to photographs.
Adobe Illustrator
Without a doubt another tool advanced, widely used for achieve images with flat shapes and text really professional quality.