Header Graphic Design

header importance

In your opinion, what should be the characteristics of the head of a newspaper? What makes the head of a newspaper unique?

If you like this type of reading and in turn you read a specific newspaper at the time of purchase, perhaps one of the traits you are most familiar with is the header. For purposes of knowledge, the head of the newspaper includes that main side that may be what in principle allow us to distinguish the newspaper from any angle and is that the headline is the face of the newspaper, is your brand, your most representative emblem.

But what does graphic design have to do with the header?

layout

This article will present some considerations on the preparation of newspaper headlines, taking into account methodological aspects from graphic design. So that, we will give some examples of these techniques used by designers to give that impetus to the headlines of newspapers, likewise, we will present some Concerned Questions About Graphic Design bedside and other areas.

Now, going back to our example, it is very easy to identify our favorite newspaper, but we can also affirm that It is easy for us to distinguish newspapers that have another headline. In this sense, what is it that allows us to distinguish them so easily?

It seems that it is necessary explain the function of the logo, an abstraction that allows us identify at first sight a brand or trend and it is that the logo manages to bring together a brand or an image through an abstraction (Image with an elementary characteristic), allowing those who observe it, to give an account of what is behind it. There are many logo examples In all our daily lives, logos that we can find within the world of shoes, musical instruments, cars, etc.

In this sense, the proposal consists of give the headboard that familiarity generated by the logo, in such a way that readers can identify at first glance the product that is behind the header, gathering for this, a series of visual characteristics that must be reflected in the header and is that for the press area, for example, the header is by default the point of greatest power. It is that fragment that by default contains all graphic composition, therefore, the designer must be very cautious when creating it, since it will be the pictorial reference that all people link to the newspaper.

It is about gathering all the features of the corporate identity of the company

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It seems to exist some similarity between the header and the logo and it is that both must be attractive in the eyes of users, they must reflect something, perhaps a personality, a message or image that ultimately identifies a company or author behind the newspaper. So that, the word in the header must be readable without major problem, they must meet all these characteristics with few resources, avoiding overload.

On the other hand, we must consider the typography, which will come into the head of the newspaper. This must be according to the tones of the headboard, in such a way that there are no visual distortions in the model. Although perhaps a distortion could give it characteristic features that are also striking, being easier for users to remember. After all, the idea is to give identity to the header, taking the considerations that are used for logos, as well as ensuring that it has a suitable font for its header background.

They must be taken into account multiple considerations on the creation of headlands, within which the topography is another factor to consider. And is that topography should carry visual stability for readers, allowing them to read it with the naked eye, distinguish it with the naked eye and also retain it for long periods of time.

That is why the headers must take into account the methodologies or techniques used for the creation of logos. It is then about the adaptation of techniques to the area of ​​header graphic design.


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  1.   EMILIO CABALLERO-VAZQUEZ said

    I have an offsset plate copy service business, for my graphic colleagues, cpt system but I lack new ideas in graphic design, what ADVICE ME ABOUT THIS?… .. GREETINGS EMILIO