We have no doubt that Adidas is one of the most important brands today. Its innovative designs and extensive product catalog are hallmarks of it. The impressive thing about this brand is not only the quality of each item, but the years it has remained in force within the industry. Learn today about the history and meaning of the Adidas logo.
As is common in brands with so many years of experience, it has undergone certain changes, especially in its logo. The meaning of "success" has been something that has always represented its logo, and which they evidently wanted to convey. This one, although it has been involved in modifications, has not lost the classic.
Learn the history and meaning of the Adidas logo
The history of the popular Adidas brand dates back to 1924 in Germany. All credit goes to brothers Adolf and Rudolf Dassler. They opened a small workshop producing footwear and sports shoes. Initially, the brand referred to the surname of its founders. First the brand was baptized with the name Geda (Dassler Brothers Shoe Factory)
As a logo they initially used a shield completely different from the current one, without even the famous Adidas three stripes logo. The design was very simple, at the top was the name Dassler and in the middle, an image of shoes carried by a bird. Many historians and experts affirm that the meaning of this representation was to imply the lightness of this shoe, capable of being lifted by a bird.
Little by little the production of the Dassler brothers increased. The company was rising rapidly within the industry. The role that both brothers played was well organized, and this rapport made expansion imminent. Adolf was responsible for both the design of the shoes and the creative ideas. For his part, the role that Rudolf played was that of a salesman, He himself had the task of taking the brand nationally.
A key event in this entire process was the 1936 Berlin Olympic Games. It is said that these brothers did not miss their opportunity, They loaded a van with sneakers and headed to Berlin. In this way they managed to sneak into the Olympic village where all the athletes lived, so they could sell them their innovative designs.
What made the brand take a different direction?
During the Second World War, as happened with many companies, the brothers experienced a period of recess. While Adolf went to war, his brother remained in his country. When the war ended, business quickly recovered. In fact, during the American occupation they already had a great demand for sports shoes. It was at that time when Adolf was questioned to explain his ties to the Nazi Party, who became convinced that it was his brother Rudolf who had framed him.
This fact marked a division of interests between the two brothers, and in 1948 Rudolf decided to set up his own factory. Puma, one of the most important sportswear brands in the world, was born here. As a result, Adolf Dassler took full control of the company. So he decided to change the name of the company to Adidas, just as we know it today. This arose from the words "Adi", the diminutive of his name and "Das" the first syllable of his last name.
Evolution of the Adidas logo over the years
original logo
This logo has faced several changes since its creation, it first appeared in 1949. First it was represented by soccer boots with three stripes, which still retained the detailed element of the letter D in the Adidas name. And at the top of the semicircle was the name of its current owner Adolf Dassler.
The original logo included the founders' middle name: Dassler. Below are the boots that a bird wears (the symbol can indicate how light the boots are). The design is placed inside the shield.
Most significant changes
In 1967 the brand underwent important stylistic changes and some typographical adjustments. The letter A became more rectangular in shape, softening the previous conical version. Another change was to the dot of the letter i, which had been replaced by a square instead of a dot. The tip of the letter S also became more elongated.
Other relevant changes in its history came in 1971. In addition to the Adidas wordmark, the so-called Trefoil was added. At this point the iconic three lines were incorporated into the logo. In addition to this, Adolf looked for an iconography that could provide the brand with a set of sporting values. The clover seemed an appropriate symbol, as it gives Adidas a lucky value.
During the following years the brand and its logo remained intact, and It wasn't until two decades later when the Peak logo appeared. This was also accompanied by three stripes, and is the most used today. The lines of the new isotype are rotated to appear inclined, with a 30-degree angle and a stepped effect with the aim of giving it more strength and weight.
The Adidas Style range logo was designed in 2002. This circular version is intended characterize collections created in collaboration with famous designers. Here the three lines are curved, like claws. The lines pass through the black circle and the brand name appears at the bottom.
current logo
Finally In 2005, the simplest version of the three stripes logo was born. The iconic three stripes located on the left side and the brand name is written in lowercase adidas letters. These are currently used in most of the brand's products, which are not limited to footwear but also clothing and accessories.
We hope that in this article you have learned everything related to the Adidas logo. Learn the history and meaning of the logo Adidas, one of the sports brands most popular in history. If you think we should add anything more on this topic, let us know in the comments.
