What if 5 euros, what if 500, what if 5000... Yes, believe it or not, the figures that we have just said have not been just by chance, if you look for how much a logo costs you will find multiple proposals, some better for your pocket and others better for the personality of your brand.
And it is that the price of a logo who is going to determine it is the graphic designer who makes it, or the agency. And it is not going to be the same that you ask a person who has no history or is known as a great eminence of design. Their prices are completely opposite. But let's talk about the price.
how much does a logo cost
There is no straight and easy answer to this question. Knowing how much a logo costs depends on determining which person or agency you commission it from.
In general terms, a logo that is easy, that does not give problems and that is fast, made by a designer who knows what he is doing, it can cost you between 300 and 1200 euros. Yes, that money. If they ask for less, it is normal for them to use clip art from image banks and you risk that either someone from your competition has elements similar to yours, or that there are companies in another sector with the same as you. And that means users may not recognize your brand, which is basically what you're looking for with a logo.
But is that really what a logo costs? Not really. There are multiple factors for which the logo can cost you much more. For example: uterine
Do you have the Pepsi logo in mind? He changed it in 2008 and the author is the designer Arnell Group. Well, you know that that logo it cost a million dollars.
Surely if we tell you about BP gas stations, their logo will come to mind. What you may not know about this is that they had to pay 211 million dollars for the designer to do.
And Google? It's a nice logo, right? As nice as the fact that it cost 0 dollars. That's right, an investment that has been more than profitable.
But wait, what about Nike? You know that it is a very powerful brand, with many years… And its logo, that special one, It only cost them $35.
As you can see, there are many prices that they can give you. And it does not mean that the cheapest is worse, or the most expensive is the best. It all depends on the creativity of the designer and other factors for this to succeed.
But focusing on how much a logo costs, as we told you before, there are factors that will determine its price. We will explain them to you below.
What influences when pricing a logo
Right now it is possible that if you are not a designer, you may be thinking that it is too much outlay for a loguito of nothing. That your cousin, your nephew, your brother or you do that… And in the words of a designer: "If you see it as easy, do it yourself". Let's see if you manage to unite the personality of your brand in that image and that it also goes according to your page, your blog, your social networks, your packaging...). And on top of that, that users recognize you for it and be unique ».
Making a logo, like making a book, or a wooden cabinet, is not easy. You don't pay people for that drawing, for that book or for that wardrobe; you pay them because they have invested their time, their money and their lives in learning to do what they have done to you. And that is what we never remember.
That said, what does it depend on whether a logo costs you 5 euros, 500 or 5000? Well, from the following:
from the designer
Before we have told you that it is not the same to order a logo from a completely unknown person or from one who has millions of followers and that work comes out of him with almost every blink of his eyes.
The cache of those two people is completely different. Does it mean that the one with the most followers will be better? Not really, because it may be that the stranger makes such good and original designs that it is a matter of time to be at the same level as the other (or even overcome it).
But this does influence the price that they will ask you. A first-timer cannot ask you for 5000 euros for a logo, because no one is going to pay them; and a consecrated can even see that for 5000 euros he does not lift a finger.
Research
Another factor that influences the cost of a logo is the research that the designer does before starting to design. We explain it to you:
Imagine that you have two designers, one unknown and one with great experience. You ask both of them the same thing and it turns out that the stranger asks you if you can go to the company to meet her, and that you explain its origin, what you want to transmit with your products or services and see first-hand what your company is like. Also, look at the industry, check out the types of logos, and spend a week or more researching everything.
the most experienced takes the data you have told him and tells you that in x time you will have the logo. No more communication.
When a person takes the trouble to invest time in researching everything related to a brand or company before proceeding with the editorial process, they spend more time. Maybe the stranger has to invest 50 hours because he wants to do a good job. The experienced will do it in 5 hours.
And no, it does not mean that as he has experience he does it faster, but simply makes a logo that he thinks is what you want and that's it. But without noticing if there are elements that may resemble others, or that are not consistent with the essence of the brand.
Do you understand the difference? If they get involved they spend more time, and they can't charge less because their time is also money.
Reviews
Normally, the revisions that are going to be made to the logo are specified in the contract that is signed. Y they are usually between 5 and 10. But beyond those, it is possible that the designer applies a plus in the final invoice.
The less experts usually give more free modifications while the experienced ones sometimes only allow 2 modifications and the rest have to be paid for.
The use of the logo
Another important point that can increase the price of the logo is the use that is going to be given to it. If it's just for a blog they won't ask for much. Nor for a website. But if it is for a renowned international brand, which not only has an online presence but also offline, which not only uses the logo in its company but also in its products, services, image... then that price of the logo goes up.
Delivery time
It is urgent? Are you in a hurry? You can wait? Normally the designers are not sitting idly by and have work scheduled, but if you have an urge, then you have to pay a plus for having to leave jobs and catch up with yours before (despite having arrived later).
The format
Finally, we have the format. If it is only online and you do not have to print anything, nor do you need different formats, the logo should cost less than if you order a full (for online and offline presence or even with impressions).
Has it become clear to you now how much a logo costs?