When you launch yourself on the Internet to have a presence, one of the first tasks you carry out is to open a blog to write everything you want on it. But in the design of that blog, your "brand image" is very important. Do you know how to create a logo for a blog?
Now, We are going to give you all the keys you need to know to create a logo for a blog that, even if you don't have much design idea, you can do it on the Internet. But to succeed, do not forget some important factors. Go for it?
What to consider before creating a logo for a blog
One of the main mistakes made when creating a blog, and a logo afterwards, is not knowing what audience you are targeting. Nor what are you going to talk about. Or what goals you have.
Sometimes, the desire to start with a project leads us to make many mistakes. And in the case of creating a logo for a blog, it happens more often than you think.
Actually, there are several factors that must be taken into account before thinking about the logo. And yes, from now on we tell you that any blog or website needs a logo because at the end of the day it is a brand image under which they will recognize you. Y this has to match the message and objective you have in mind.
For example, think that you are going to create a pet blog. And it turns out that the logo you choose is that of scissors. Would it make sense or relationship? Most likely not, because it does not relate that image to your theme.
So, the first steps you should take are:
- Choose the niche. That is, why are you going to open the blog, if it is for pets, history, television...
- choose the public. It is not the same to open a blog to talk about children's series than one to talk about gadgets for the elderly. The whole approach changes and it will also influence the logo.
- web design. If you have chosen some colors, or if you already have a template for the blog.
Once you control these topics, then you can go to the blog logo.
How to create a logo for a blog
If you have never created a logo before, or have done so but have not had much success with it, it is possible that you have forgotten at some point the previous steps. A personal example that I can give you is with a multicolored logo for a black and white website. At first you may think that this will attract attention; but in reality it stands out so much that it looks like a goop stuck on the web.
Therefore, here are the aspects that you should consider.
your audience
Although the logo must always please you as a first person, you are not very objective when giving your opinion. That's why, first of all, you have to think about the logo keeping your audience very present.
Ask yourself the question about the type of readers you are going to attract, or want to attract, to your blog. Delve into them, that is, if they are men or women, age, hobbies, etc. Even if you don't see it as relevant, in reality it is because depending on these characteristics you can choose one color or another, a font, etc..
To make it easier to understand. Imagine you want to create a pregnancy blog. And you have thought of a logo with very fine, thin fonts that give the impression of rigidity. In addition, you opt for many colors. Do you really think I could like that instead of one with a pastel color and a curvy logo and playing on that image of a pregnant woman?
Or for example one that is about nature and you choose to put the blog in black. Don't you think that it will attract attention and that it will seem that you speak of the opposite of nature?
your colors
It is possible that you already have the design of the blog, or that you are configuring it at the moment. Y you should know that this has to be related to the logo. At least in the colors to use.
For this reason, first of all, we advise you to choose a color palette so that the whole outfit matches perfectly.
The ideal would always be build the blog design based on the logo you are going to use, but usually the 'craving' gets the better of us and we launch into creating it without thinking about it. So later, either you design the logo according to your website, or you do a remodel and redesign everything based on that logo.
However, our advice is don't use more than 2-3 colors. Loading it too much at the end can confuse or make it feel unserious.
The right font
You may or may not take this point into account because it will depend on the type of logo you decide to make. If it is a logo where you will only use an icon or an image, it may not have any words or phrases. But it is not usually the usual (at least until after a while you really relate to the image and you can do without the text).
Therefore, An important factor is the font to use.. Obviously, it must be related to both the theme of the blog and the audience you are targeting.
But, in general, you should keep in mind:
- Clarity. That is, a typeface that is well readable and understandable, without having to spend a lot of time to understand it.
- With soft or thick strokes. This will tell you about the entire audience you are targeting as well as the theme of your blog.
- as simple as possible. It is a logo, a representation of your blog, an image of what you want the public to associate with you. And the simpler it is, the easier it is to remember. So forget the convoluted and go to the minimum. That will also make it more elegant.
make various designs
A logo may come out to you at first. But is it really the best that can be created? Why don't you make a variation of this and watch it? Sometimes it is a good idea to create different logos by varying the background, font, colors, etc. This gives you a broader view of the different options you have and, although it may make the final choice more difficult, it will actually help you achieve the best result of all.
Believe it or not, the fact of working with the image, modifying it and changing things can lead to a time when the most original design comes out and the one you say "that's it".
Let's do it
And by that we mean using a logo design tool. But, as we have told you before, this does not mean that you have to have knowledge; you can always bet on online tools that give you the basics to create a logo. And although it may seem to you that you do not have freedom, the truth is that there are some that will let you do what you want.
Examples of these tools are:
- Canva.
- P.
- Photoshop.
- Pixlr.
- FreeLogoDesign.
If you are clear about all the above points, creating a logo for a blog will not take much time. Even when you are going to design several to choose between them. Yes indeed, our suggestion is that you create them and let them rest for 1-2 days. Why? Because that way, when you go back to see them, you can notice details that improve the design (or fix problems that you hadn't noticed).
Do you dare now to create a logo for a blog?