The world of fashion is directly related to style. The goal of many fashion brands is to have a distinctive logo that faithfully represents you as a brand. A logo must meet certain requirements to make it work perfectly. Keep in mind when creating a clothing brand logo that it be timeless, but at the same time comply with current trends.
When we are faced with the design of a brand identity, we must be bold and dare to create things different from the rest. A logo must attract the attention of the public we are addressing, it must be designed with great taste and care, always respecting the personality and philosophy of the fashion brand with which we are working.
A logo is most important element for a brand, it is one of the protagonists of brand communication. There are different types of logos with which to work, so in this publication we are not only going to teach you how to create a logo for a clothing brand, but we are going to see what is the best type of logo for it and some of the most famous examples on the market.
What is a logo and what is it for?
Logos, as their name indicates, are graphic representations of brands. The main purpose of the logo is to identify a brand in addition to differentiating itself from other competitors. It can be made up of images or typography, which will serve so that customers do not identify and remember it as a brand.
When it comes to designing a logo for a clothing brand, we must think about what the company wants to convey, its history, philosophy, personality and key points. If there is any notable difference that makes you stand out from your most direct competitors, you should take advantage of it and give it prominence.
Some of the basic principles that the design of a good logo must meet is that, in addition to be representative of the brand, be simple and original. That it complies with these principles will make it easy for the public to remember, that it will last over time and that it will also be relevant and adaptable to any medium with which you work.
Types of logos
Today, in the world of graphic arts, logos can be classified into four different groups; logos, isotypes, imagotypes and isologos. In case someone is still not clear about the difference between each of them, we will explain below what each one consists of.
Logos
A logo is the one composed solely of typography or compositions of words. By using this type of resource, you make your pregnancy much higher and easier to remember. Some of the logos best known to all of us are Coca Cola or Google.
isotypes
In this case, we refer to the drawing or graphic element of a brand. In other words, the image that represents the fashion brand and that is remembered by the different audiences it addresses. Emphasize that the isotypes are composed only of image, no text appears. A clear case of this type of logo is that of Apple and its famous apple.
To make use of this type of logos, you must carry out an exhaustive investigation not only of the brand with which you are going to work, but of references of other isotypes related both to our sector and outside of it.
Imagotype
When we put together the logo and the isotype gives us an imagotype as a result. The vast majority of us are used to seeing them, but we do not know the correct term to refer to it. Therefore, the imagotype is the union between a symbol and the text.
both elements, They function as a channel of communication between the brand and users.. We remind you that this type of logo can work with both elements together or separately. Some of the most famous logos are Carrefour, Converse or Chanel.
isologist
As in the previous case, a isologo is made up of an image and text, but in this case they cannot be divided, they work together. In other words, an isotype and a logo coexist.
This kind of logos are the least common when designing a brand identity, but they work correctly to differentiate us from our most direct competition. An example of an isologist is Burger King or Starbucks.
To choose which type of logo is best for your brand you must weigh all the options, be clear about where it is going to be reproduced, sizes, etc. There are many fashion brands that follow the trend of opting for an isotype to communicate, but this path may not be beneficial for your project. Don't forget to pay attention to the legibility of your design.
How to create a clothing brand logo
The first step and one of the most important to create a logo design according to the request, is the research phase and search for references. There is no magic formula that creates the perfect logo in a matter of seconds.
You should think about what the brand asks of you and what the target audience needs. You should try to understand and imagine how the brand should be perceived. When you get down to work, take into account such important aspects as legibility, adaptability, reproduction, visual impact and, above all, that it be timeless and unique.
When you have finished the first phase of investigation, the second phase will begin, in which the design process with the help of sketches. As we always tell you, it is not necessary that you know how to draw like a charm by making a quick drawing by pointing and making clear both the style and the forms with which you want to work perfect.
Do not keep the first drawing you do, try, fill entire sheets of sketches and when you have a few mark the ideas that you like the most, join them, discard them and get the best possible design.
Once you have the perfect sketch of your clothing brand logo, it is It's time for you to think if it really conveys the brand's message, if it is original, timeless, legible, etc.. If the answer to all the questions you ask yourself is yes, it's time to take it to the computer and bring it to life using the design program you trust.
Examples of brand identities
Designing a fashion logo means targeting a suitable audience, which will be your showcase in life using your clothes and accessories. Next you will be able to find some examples of logos of well-known brands to help you and inspire you.
Louis Vuitton
Dior
Giorgio Armani
Miu Miu
The North Face
Versace
Zara
Pull and bear
Chanel
Moschino
Levi
Stradivarius
As we have advised you before, study who your brand is and try to find an identifying element that represents them as a fashion brand. You must be clear about these aspects before starting to design to make the process easier. Study the competition, and make yourself noticed among all the brands on the market.