Instagram takes a long time with the new publication format, that is, the Reels. At the beginning they were a test but it was well received, so much so that it has been maintained over time. However, there are many who still do not know how to make a Reel on Instagram.
If this is your case, or you do them but you are not obtaining the results you should, here are the keys so that you know, not only how to do it, but how to do it in a professional way to be more successful. Go for it?
What is an Instagram Reel
First of all, you need to know exactly what we are referring to by a Reel. These are posts in video format that barely last between 15 and 30 seconds. These videos can be published edited, that is, Instagram allows you to increase or decrease the speed, add text, music, filters, sounds or effects.
The more time you spend, the better it will be done.
This tool is at the bottom of the Instagram camera and it allows you to access different edit buttons to create a personalized and, above all, quality Reel. Among those buttons you have the audio, to search for music; AR effects, to shoot with some creativity; timer and countdown; alignment; and speed.
In addition, the video does not have to be recorded in a single clip, they can all be joined and then edited.
What you should keep in mind before making a Reel
Imagine that you are going to create a video before doing it directly on Instagram. It is common, especially in stores or companies looking for something more professional. Well, you should know that the maximum recommended resolution is 1080 × 1920 pixels. And that the aspect ratio is better than 9:16.
In addition, you must take into account the following:
- You will not be able to add photos. If you want to put photos it will be a normal post. Reels are for videos only.
- As for hashtags, you can only add 30. Be careful, because if you put more, the only thing you will get is that it is considered SPAM and it can endanger your own account.
- El text accompanying the Reel cannot exceed 2200 characters. That's about 350-400 words or so.
We also recommend that you plan ahead. This way it will turn out much better. Some think that naturalness is better, and it is true. But in what cases. If the account is for a business or professional store, sometimes giving that sense of order and planning helps customers trust you for their purchases. But if they see chaos on social networks they can be suspicious. Apart from that it will not look good as a "presentation" to other new followers.
Where are the reels seen
In addition to making and publishing them, know that you can also see the Instagram Reels, both yours and those of your friends.
To do this, you just have to go to the Explore section and there you will find the best personalized videos. They will always come out in portrait format and you can like, share or even comment on it.
If you are also lucky enough to appear in 'Featured' much better, because you will get more visibility. But, to achieve this, it is necessary that you take into account all the steps that must be taken to make a Reel on Instagram
How to make a Reel on Instagram step by step
Now, let's see how to make a Reel on Instagram from scratch. For it, the steps you must take are the following:
- Open the Instagram app. If you look closely, a camera appears at the top next to the Instagram name. Click there.
- Now, you have to select below what you want to do, if a live show, a story or, what matters to us now, a Reel.
- Before you start recording you can add an audio, that is, a song that can be played while your video is being recorded. You have a search engine to find the one you want. Of course, do you remember that the reels are only 15-30 seconds? Well, you have to cut a part of that song.
- The next button is the video speed button, if you want it to be recorded at normal speed or faster.
- Here are the effects. In this case, Instagram gives you the possibility to put effects or filters, depending on what you want. You can preview them before accepting them in order to know how what you want to record can look like.
- Lastly, you have to set the duration of the video. Also this button helps to set a timer, that is, to know when it is going to start recording and when it will end.
- The first signal will be the length of the video. And then the button will allow you to set the timer.
- Now you just have to start recording and, once finished, you can share it on your wall and / or Explore, a selection of Instagram posts (it will give you more audience if it comes out).
Can they be shared?
Now you have your Reel done, and you have also published it, but what if you wanted to share it with another Instagram account? Or have your friends share it? It can?
The first thing you should know is that the way you share (because you can) will depend largely on the privacy settings you have, that is, on whether your account is public or private.
If it is public, In Explora you have a space where you can see the Reels of Instagram users and you can share it with your followers once published in the feed. Now, if your account is private, you can share it in the feed, but users will not be able to share it with other followers because as it is "private" content, they must be your followers to see it first.
And how is it done? This will be given to you almost at the end of creating your Reel. On the sharing screen, you should save the draft and we advise you to change the cover image to one suitable for your video. Give it a title and hashtags. Finally, tag the people you want.
You will only have to point out that they share it in Explore and also in the Feed so that it can be shared by the followers.
Has it already become clearer to you how to make a Reel on Instagram? If you have any questions, let us know and we will try to help you.