How to make a slogan

In the advertising sector, there have always been small headlines, made up of 2 to 5 words, that have summarized everything the viewer needs to know in just one tiny sentence. We know this phrase as a slogan and it is very common to see it in each advertisement or in a certain brand.

But, in this post we have not come to talk about advertising, although we will also name it. But rather the slogan. In case you were always wondering how to design one, we bring you the best keys and tips to do it. Prepare a piece of paper and a pen and write down everything that is to come because it will be of great interest to you.

We start

The slogan: what is it

The slogan, as we have mentioned before, It is known as a kind of short phrase whose main objective is to summarize the message in a few words and, above all, to be memorable. A good slogan has been designed correctly if it is easy to remember, if even after seeing more than five ads in a row we are still able to remember it. As we have already taken for granted, the slogan is very present in the advertising field, although it has always had different purposes, for example, it is also closely linked to political or commercial purposes.

In short, the slogan is a very important element that summarizes a certain advertising message. For this reason, we always tend to find it also in some brands. There are brands that, after creating what we know as corporate identity, also design a brief slogan that will serve as a reference to capture the attention of the public and that it is linked to the brand. Below we will explain the main functions of the slogan and some of its best features, so that you understand from the first minute how they have repercussions and what effect they cause in the different media.

Functions and Features

• A slogan's main objective is to capture the attention of the public. Therefore, it must be functional from the first moment it is designed, since it must be remembered by the entire audience. In this way, it is about achieving greater and greater visibility for both the product and the brand that is advertised. But above all, it must convince the public that the product being sold is essential and meets the requirements that the brand mentions.
• the slogan should be as short and concise as possible. Therefore, it should only be composed of two to 5 words.
• As well it has to be eye-catching, it must contribute to draw the attention of all the public that reads it and must encourage them to buy the product that is promoted.
• So that all parties come to fruition, the slogan must be clear and direct. A message that triggers everything you want to communicate in just 4 words or even 2. To do this, we must first think about what we want to say to others.
• A good slogan is also an element that appeals to the emotions, as many good as bad. For this reason, it must transmit diverse sensations and emotions.
• When we design a slogan It is taken into account that it is creative and original. The best slogans are characterized by that.

How to design a slogan

Create the brand

Before entering to design a possible slogan, but first we must design the brand. The brand always comes first because it will be what will give the character and message to the slogan. There is no slogan without a brand and a brand without a slogan. Therefore, it is something that we must be clear from the first moment. Launching with a slogan without first designing a logo is a mistake, and although it may seem strange to see, many brands have done it throughout history.

Take your time

A slogan is not something that is designed in an afternoon, or even in a day. But you can spend months and months working to create a slogan. Before the slogan, there is a preliminary phase of research on the brand that you are going to design. For this, it is necessary that you arm yourself with patience, because the slogan will not come out at first and you will have to carry out many tests and sketches, as if it were a logo.

Keep it

Another advice we give you is that when you have a possible slogan or slogans, keep them until the end. Do not eliminate or get rid of them so easily, because over time they may become important again. After all, they are not drawings that maintain similar patterns, but rather we are talking about concepts, about words that are transformed to give meaning to many others. For this reason, these words or concepts regenerate over time as if they were batteries and can be reused to give meaning to what you do.

Focus only on the message

There have been brands that have strayed far from what the company itself wanted to communicate to its listeners and viewers. Therefore, we alert you that the message must always remain in your mind. You should know that everything you design will be destined for the message you want to offer to others. Therefore, it is important that you know how to recognize what you want to say and tell from the first minute you design. You must give a reason and a logical order to everything you do. Over time you will realize that it is essential for your brand.

Use elements such as rhyme or rhythm

After making a wide concepts and unifying them. You will need to have a possible rhyme or rhythm in mind. It is scientifically proven that the best slogans are those that contain a small rhyme or rhythm between letters. Well, a song or sound is easier to stay in our mind much longer than a simple slogan. This is where the originality and creativity that each brand wants to offer its slogan comes into play. It is advisable that you take these elements into account.

Types of slogans

What makes us different

The slogans of differentiation, As their words indicate, they try to differentiate the brand that promotes the product from the rest of its competition. In this way, it catalogs it the best before the rest. This is what brands like Telepizza do with their slogan "the secret is in the dough" in this way they leave the viewer with the expectation of knowing what is behind the product and also makes the brand stand out for its unique and incomparable products. . It is a good slogan strategy for brands that want to stand out for the quality of their products.

Non-fiction

Informative slogans try to inform the viewer of what the brand does. what it does or what product it sells. Thus, there are many brands that inform you of what their products do or what objectives they meet or needs they satisfy. It is also a good option if you have not yet made it clear to your audience what your brand does and what its main objectives are in the market. With just 4 words you can do it and you do not generate any doubt in anyone who is interested in your specific product or brand.

needs oriented

There are slogans that they are designed exclusively to tell the public what needs are being met when that particular product is consumed. A clear example for you to understand better is what Kit Kat does, the brand that manufactures chocolate bars, is famous for its slogan "have a break, have a Kit kat", where it tries to tell the consumer that this product is necessary if you take a break between routine and routine. A good way to encourage the public to consume it and also have a good reason to do so.

public oriented

And last but not least, there are slogans or brands that only address their audience. This is what happens when we see an advertisement where the brand is aimed at the makeup or perfumery sector. For this reason, they design slogans in which the consumer is very present in them. In addition, these slogans are a good way to capture the attention of the public because they tell you in the first person who it is aimed at, so that the listener or viewer is attracted to the particular product.

There are many types of slogans that exist, but in this small list we have included the most relevant ones.

Conclusion

Slogans have been in the advertising industry for a long time and are increasingly in demand by many brands. There are even brands that have gone down in history or have positioned themselves in the market thanks to the design of their slogans. Therefore, a good slogan must start from some of the tips that we have suggested. Therefore, it is important that you take them into account and above all that you are inspired and informed before doing them. We hope that you have learned more about slogans and that it will serve as a reference to create your own.