How to make a triptych

If we talk about graphic design, we also talk about editorial design. Editorial design is everything that involves the layout and structuring of certain content to create a possible advertising medium. That is why in this post, we are going to introduce you to the world of editorial design, especially in the world of brochures.

Have you ever thought about how the advertising brochures that surround us and help us stay informed are designed? As well, In this post we are not only going to advise you on how to design a brochure, but we are also going to show you some of the best examples, so that you can be inspired and help you choose the typology that best suits your type of work.

The triptych

In case you still don't know what a triptych is, it is essential that you understand first-hand what it is in order to design and make it. a triptych it is a kind of informational brochure, it is said to be informative because it informs us and conveys a relevant message about something in particular.

There are triptychs that announce events and inform about the event or triptychs that inform about a company in general, and in this way they can offer the public all the necessary data. In short, a triptych helps us to stay informed and, furthermore, they are characterized by being divided into three sections.

The most important feature of this type of brochure is that being divided into several sections, the distribution of information is much better located, so the reader has no problem when he has to understand what he is reading, since if it is correctly designed, each of the graphic elements is perfectly located.

Types of triptychs

advertising

The advertising triptych, as its word indicates, is responsible for promoting or reporting on something. For example, its main function would be to convince or persuade the customer to buy or consume some type of product. This type of brochure is often seen in sectors such as supermarkets, cafes, hotels or even hairdressers.

It is undoubtedly one of the most important offline media.

propaganda

The propaganda triptych may seem similar to the previous one, since both share the same main function: to convince the public of something. What perhaps differs from the previous one is that it does not usually share the same space.

Also, when we talk about propaganda or advertisement, We are not only convincing the customer that our product is essential and therefore has to be consumed, but we are also convincing him that our way of thinking and acting about how we sell it is correct and that is why he should consume it.

Artistic

When we talk about an artistic triptych, we move away from everything that is informative. This kind of brochures, They are responsible for persuading the client through graphic elements. Without a doubt, they are part of the question that we sometimes ask ourselves: how can an image or an illustration attract the public's attention?

Tips or advice to create a triptych

The objectives

Before you start designing, it is important that you have clear the main objectives why you need to design it. When we talk about objectives, we refer to the intention with which it will be designed, for what type of public it will be directed, with what type of tone we will communicate to our public about the product or the company. What information do we think will be more important and interesting to offer or even how we can persuade the client so that our brochure does not go unnoticed.

Layout

Once you have a clear answer to the questions that we have suggested previously, it is necessary to move on to more technical aspects. For example, a good technical aspect would be what kind of template or grid I need to store the information in a certain space or in a text box of my brochure.

What typefaces can be good for my brochure if it really deals with a specific topic and I need to grab attention while being functional and readable. What colors am I going to use so that it fits psychologically with the information and what graphic elements am I going to use.

Marketing

When we design a brochure for a certain company, we are also informing the public of the key objectives that the company will have and its values. But if we all agree on one thing, it is that triptychs not only serve to communicate messages and inform, but also to captivate and persuade.

Previously we have commented that in the advertising triptychs the intention is that the client buys or consumes our product. Well, this is where what we know as marketing comes into play. Devising strategies and planning them in your brochure will make the public even closer to you and your product.

Media coverage

The media are important once you have resolved all the previous points, for this, it is important that you not only take into account how to promote or persuade, but also in what media you are going to do it.

That is why, despite the fact that the triptych is also an advertising medium, it is also important, as well as interesting, that you include the different media that you are going to use. In this way you not only inform what is really important, but also in what places you are doing it.

Budgets

And last but not least, it is important that you take into account the initial budget that you plan to use and how to manage each of the elements that you include. If we talk about budget, we can make a sum of all the tools that have been necessary to include in our creation and design process: computers, printing tests, templates, etc. All these elements must be taken into account, in addition to the time you have invested in each of them. That is why we advise you to divide your budget into different parts: the research and analysis part, the conceptualization part and the ideation part.

programs to design

InDesign

Whenever we talk about programs to design and layout, this one is in the top 10 and among the first in the table. InDesign is a program that is part of the wide range of programs that are part of Adobe. The only drawback is that it is a program that requires a monthly or annual cost.

The price is not very high, since not only this program is included but also many others that will also help you if you dedicate yourself to design. It's definitive It is an ideal program for layout, has the possibility of designing your own grids and also with a wide folder of fonts.

Affinity Publisher

If we have convinced you with InDesign, with this program we will convince you twice as much, since it is a layout program that does not require a subscription, you only have to pay a not very high amount since it has a license.

What characterizes this program is that you have access to a wide folder of fonts, images and graphic elements of all kinds. It is the perfect program if you are looking for diversity in your projects and to be able to work in a comfortable way.

Microsoft Publisher

Microsoft Publisher is Microsoft's desktop publishing program par excellence. Not only do you have the option of creating designs that have to do with editorial design, but rather, it was designed with the objective of designing and creating elements with a much more advertising character.

In short, if you are a writer and you are passionate about designing and laying out magazines or books, it is the perfect program. In addition, it has a fairly easy to use interface, which allows the work to be very fluid. You can't miss this show for anything in the world.

Scribus

Scribus is a desktop publishing program and is also considered a kind of fully released software. It is also the ideal program if you are looking for layout of magazines or books. What characterizes this program so much, is that you can use among the many languages that you have available, therefore, it is ideal and very easy to use.

There is also the possibility of being able to work with other much more interesting formats, such as the SVG format. In addition, you can also edit the fonts to your liking and It has available the two essential color profiles to export your works: CMYK and RGB.

Conclusion

Designing a brochure is a time-consuming task but it is not easy if you take into account some of the tips that we have suggested. Carrying out a good preliminary research phase is important to develop the design, as it is part of the creative process and subsequent ideation.

In short, choose a topic you want to talk about and always keep in mind some of the questions that can help you make your brochure perfect and functional. And in case you have doubts, it is important that you get inspired by other designs that can help you improve.