Imagine that you are passing through an area, either on foot or by car, and you look at an advertising sign. If it is good, the normal thing is that it remains engraved on your retina, and that when you arrive at your destination talk about it with a colleague, friend or family member. At a business level, having someone make a good poster for you is essential. But how do you make billboards that really attract buyers (present and future)?
If you want to know the keys to how to make successful billboards For your business, or for your clients, here we give you the keys to achieve it. With small details you will be able to surprise and capture the attention of others. And it won't take as much time or effort as you think.
What are billboards
Advertising posters, also called commercial posters, are a tool used in advertising to reach consumers through the image. These, at first, were only physical, that is, they were used as banners and were pasted on the street, either in large spaces, or in small ones. For example, the posters that announce movie premieres, or those that hang from streetlights announcing events.
However, today these billboards can also be online. Perhaps the clearest example for you is that of advertising. When you browse Facebook, Instagram or some websites, you see that there are "ads", many of them visual. Those can be considered posters.
Actually the word advertising poster refers more to those that are placed offline, that is, outside the Internet. But it doesn't necessarily have to be there.
How to make billboards that attract attention
Taking into account that these days advertising posters almost go unnoticed, what you need is something that when you really see it, they have to look again to notice it. And for that, creativity, originality and that fashion point are important. But how do you get all of that?
Here we give you the key points that you will have to face.
A shocking headline
Imagine that image in which, in large letters, it was put free sex. Actually, it was what caught the attention of the poster, but it was not what it was advertising.
When you stopped to read the smaller print above and below those two words, you realized that it meant something quite different. However, that shocking headline caught the attention of many.
And that is what we ask of you. You have to find a phrase, a slogan, a word powerful enough that in itself makes people stop to see what it says. Yes, we know that this is the most complicated part of how to make billboards, but it is not impossible. If there have already been people who managed to do that, why not be one who does it too?
The size of the billboards
Almost along with the message and what you want to show people, the size of the poster is important to take into account. There are many types, bigger, smaller, landscape, vertical ... All that you must take into account before you start to assemble the design, because if you change the format, all the work you have been doing falls apart.
If you know that customers are going to put up the poster in a transit area, the measurements are usually A1 or B2, and therefore your design must be created under these. If they are for shop windows or for interiors, an A4 is more than enough.
Now, what if it is in larger spaces? Bet on the B1 or A0.
Suitable fonts
Depending on the audience you are targeting, you should use one typeface or another. As you know, fonts help you, not only to leave text messages, but also to convey sensations.
Therefore, if you are not sure which one to use, start trying and putting yourself in the shoes of whoever sees the poster. Will you feel what the brand wants to convey? Maybe it will be better with another type of font?
Attractive funds, a resource that works magic
Sometimes placing an image and putting a text is not enough to catch people's attention. Now they are more selective and hardly waste their time looking at things. According to the experts, the user only gives each image an average of 3 seconds. If you catch the attention of that person, they will stay longer, if not, they will pass and forget.
And since that is not what you want for advertising posters, a resource that is used more and more is to create an attractive background. For example, imagine that you have to create a poster for a swimming pool company. And they gave you a photograph of a swimming pool.
What if you create the sense of depth in that photo and it looks like the poster lets you get into the pool? Without a doubt it would be striking because, to the eyes, you would see an image, but this one would 'fool' you into thinking that it has volume, three-dimensionality and that yes, you can really get into it.
Color schemes
By color schemes we are referring to having as a basis the colors of the company itself, or something that is representative of it. You do it because you need the user who sees that image to link the billboards with the brand.
For example, imagine that Coca-Cola stopped using its red color on the posters, and switched to yellow. Would you identify it with the brand just because it called you Coca-Cola? The most likely thing is that it would catch your attention, that you would think that they were going to release a product, but little else, in the end, you would not pay attention to it.
Forget about 'normal'
Right now, to get people to notice billboards, you need to create something that they haven't seen, or that causes such a sensation that they can't forget about it.
It is not easy, we already tell you. But you have to play with the words, phrases and images to create a collage. Forget about putting everything in its place and be a little more daring. Obviously, it will depend on the audience you are targeting, as well as where the poster is going to be placed, if on the Internet (where you can be more transgressive) or physically, where you can go a little more to the norm.
Seeks to generate impact
Your main goal when creating billboards is make users stick with that image in their mind, that they look for more information about what you announce and that they interact. If you succeed, you will have succeeded.
Learning how to create successful billboards isn't easy, but it's not impossible. You only need to connect with the company and the public to know what they are looking for and how to get their attention.