How to make business cards

Every time, business cards have become a good resource to inform and promote the customer about the product and the company. They have been designed exclusively as an informative reminder, and it is not that they are precisely difficult to design, but rather, we have to know some technical issues that these types of elements present.

Therefore, in this post, We are going to talk to you about business cards, and above all, how these are designed correctly for their possible use in marketing or in the business sector.

Next, we will talk more about them.

Business cards: features

Business cards, also known as business cards, a series of documents in small formats and with a high grammage, which are used and designed specifically for companies.

In this way, these cards help the customer to stay informed about the company and the product you offer. It is also a very comfortable form or method, since as we have mentioned, the format is tiny, and we can carry them in any pocket, purse, or backpack that we have.

In graphic design, they are part of the marketing sector, since it also functions as the main means of communication, and as a strategy.

Features

• The business cards include data such as the name of the company or the founder of the company, the position or action that they are going to perform in the company, the company address, the postal code and a service contact telephone number. to the client so that the public can get in touch at all times, or if you prefer, you can also add an email address.
• Another detail to highlight is the insertion of the brand on the business card together with a small slogan, and in addition, the design that will also be inserted both on the front and on the back. this design, can be formed of a certain texture or material, or even a photographic background.
• The username of the company on social networks such as Facebook or Instagram is also attached. In this way, the client will be able to access our profile and will be able to stay informed of all the news that we publish. It is a good way for the public we are going to address to always keep fully informed.

Tips for designing business cards

Take into account the data

Data is always a very important element to put on business cards. So much so, that if we forget any of them, we could not be carrying out the process of growth and sale of our company well. Therefore, it is advisable that, before starting to design, Write down all the necessary information on a sheet of paper. and important that must be included in our cards.

For this reason, it will be necessary for you to take into account everything from the telephone number for possible contact with the client, to a link to your social networks.

legibility

Another point to take into account when designing a card is legibility. Therefore, we must bear in mind that all the data and information that we add, are read correctly. Otherwise, the client will not be able to access our information.

The same goes for the order. in this case it is very important that each of the data appears correctly on the card, that is, that there is a good hierarchy of the texts and that it is understood when reading.

Use a good weight

The grammage determines the thickness of your paper. For this reason, it is necessary and important that the business cards you use have a thickness that allows for their strength and durability. We cannot use a weight less than what we usually use in business cards, since the role would be affected in certain situations.

For this reason, it is important to find out at the printer about what type of grammage is best to use for your business cards, in this way you will ensure that everything is perfect and without any complications.

Do a good prepress

It has already happened more than once that we are going to print our cards and the color does not resemble what we want it to resemble. This happens because, during design, we have not applied the corresponding color profile. In this way, we can waste a lot of money that we have invested in our work, and not only money, but also time.

Therefore, before taking it to print, make sure that all the color parameters are well adjusted, and in this way, you can save a lot of time and money.

In addition, you can always resort to preprint books or find information on the internet.