How to optimize a GIF

Whenever we reply to a message in a fun and lively way, we use a type of format that is already very common among users of applications such as WhatsApp or even social networks such as Twitter or Facebook.

In this post we have come to talk to you about the GIF format, a format that has been in fashion for a long time among those who interact and surf the internet. If you are also one of those people who cannot stop replying to messages with this format, you are in luck, because we are going to show you a small tutoriall on how to optimize a GIF quickly and easily.

In addition, we will show you in different ways how to do it, in case you have some tools such as Photoshop

The GIF format

The GIF format is a kind of image format but interactively, that is to say, it is capable of reproducing an image in several seconds, it does not include sound in the reproductions and the size they comprise is much smaller than PNG or JPG files.

They are formats that are usually represented in different online media such as social networks. They are also characterized by being very persuasive, that is, They convey emotions and feelings in a clear and concise way. A very interesting detail.

On the other hand, if we talk about marketing, we can say that they are elements that generate a large number of visits, since they capture the attention of the public. In addition, they are usually elements that manage to reach a high number of audience, so if you dedicate yourself or work in some social networks, you can use this element to give more emphasis and prominence to your profile.

General characteristics

1. They are elements that, as we have mentioned they attract the attention of the public, so they are very useful for your online business. Also, as they are light in weight, you can use as many as you want, since they are files that are compressed for use.
2. They are part of the world of interactivity since they are made up of a series of images that move for 5 seconds. A detail that draws a lot of attention since You don't need much to express what you want to tell. 
3. Currently, you have available different web pages where to get the best or the most interesting and be able to download them. Without a doubt, it is an advantage since you can find all kinds of categories and emotions, in fact Twitter already has a library of GIFS.
4. Last but not least, it is interesting as well as important to know what type of GIF is the most appropriate for each occasion, for example, if you are talking about sports or any topic related to the sports world, it is interesting to design GIFS or search for them in a way that they share the same theme. It is a detail that, visually, is very enriching. In addition, each time thousands and thousands of artists join this trend, a trend that every day generates millions and millions of audiences for those who are also part of the network.

Tutorial: How to Optimize a GIF

There are different ways to compress a GIF. To do this, we are going to show you two completely different ways to do it. If you have Photoshop tools, the first option may be very interesting for you.

On the other hand, if you don't have Photoshop, don't worry because we've devised a kind of plan B. It's very simple and You will see that with simple steps you can be able to do it without any problem. 

Optimizing a GIF is very useful if you work very often with this type of format, which becomes very useful.

Way 1: With Photoshop

Before starting, it is important that you know that, if you do not have Photoshop, you can install the trial version on your device and start doing it. You have a maximum of 7 days to try it and you may find it more interesting.

1. The first thing we are going to do in the case of not having it, is to install it. Once we have it installed, we will proceed to run it or open the application on our device. Once open, we only have to choose the GIF that we want to compress, we can download it from the internet if we don't have one yet or simply search for it in our file library.
2. To start optimizing it in the program we will go to the option  de Archivethen we'll go to to export and finally we will give the option of save for web
3. Once the window is open, we will only have to modify some elements such as the colors and, above all, the size of the image that we want to offer. Thus, manage to reduce the size of the image and also its weight, since the larger the image, therefore, the heavier it is.
4. We also have some secondary settings such as the web setting option and the lower quality setting. In this way you also manage to reduce the quality and consequently also the weight of the file.
5. Once we have finished optimizing our GIF, what we have to do is save it on our device, for this we just have to redirect to the window, and click on the option save. 
6. Remember to save your files somewhere on your device that is easy to find. We advise you to always save them initially, on the desktop, this way it will not be difficult to find them later.

We hope it has been helpful to you.

Form 2: Online

The second way is to do it online, for this we have put on the list, the web page that many users use to compress or convert files. It is very useful since we usually leave for another moment this type of actions that, without knowing it, can be done quickly and easily. 

iloveimg

1. Iloveimg is a web page and a very good tool to convert JPG, GIF or even PNG files.
2. To do this, you will only have to search for it in the browser, click on its main link, and on its interface, click again on the option select images. Once selected we only have to give compress images, and the program itself performs the action automatically.

Websites to download GIF

Google images

This is undoubtedly the most used option by users, you can find images of all kinds with just a keyword in the best browser on the entire internet. In addition, it also incorporates different secondary tags so you don't miss anything you're looking for.

You have all kinds of categories, you just have to choose the one you like the most and automatically Hundreds of animated GIFS will appear on your screen.

GIF Bin

It is one of the most complete online platforms when it comes to searching for animated GIFS that are interesting. For you to understand it better, it is a kind of place where you can upload those that you have designed, or even downloaded from the internet, and at the same time, you can download those of other users. Let's say it's like a kind of social network, but based solely on GIFS.

In addition, it should also be added that each gif you download is made up of a series of labels so that you don't miss anything.

Giphy

Giphy is for internet users, the most important and interesting platform to find the best GIFS. One of the most interesting details about this type of platform is that you can download them and automatically add them to your website, application or social network in a comfortable, simple and very fast way.

Undoubtedly a marvel that you cannot miss, and especially if you consider yourself a person who works a lot with this type of file or format. A new way to find entertainment on the internet and that has already become so fashionable by users.

Tenor

In principle it was the basis of a keyboard that included this type of files to be shared with other users. But currently, it is part of an online GIFS platform widely used by those who interact on the internet. It has a wide list of very diverse categories among them, In addition, without going any further, it also has an extensive browser, an element that will be very interesting if you work on social networks and need thousands and thousands of these files and formats.

In short, these have been some of the best free pages where you can download GIFS, and with just one click.

Conclusion

Optimizing a GIF is a simple task, it is enough to have the necessary tools to do it. As we have seen, you do not need a special expense, only if your option is to do it with Photoshop.

You no longer have an excuse to stop using these elements in your social networks, since thanks to them, you will be able to capture the attention of an entire audience.

We hope you have learned more about this type of format, which is very common among designers, web page creators, marketers, etc. And above all, we also hope that the mini tutorial that we have devised will be of great help to you.