PrestaShop is one of the most used content management systems in the field of electronic commerce. For this reason, currently, there are many businesses that build their own website from this platform. Thus, although its operation is relatively simple, many companies have doubts regarding the positioning of their businesses on the internet.
For this reason, below, we offer some tips to optimize SEO in PrestaShop. With everything, If this article does not solve all your doubts, you can consult the SEO manual for Prestashop of kdosd.
Pick a good title
For the pages of your website to be well positioned in search engines, you must baptize them with names that are appropriate. In this way, You should try to find words that are attractive to users, but that are also key when it comes to positioning your business on the web..
When putting the title of the pages, it is advisable to avoid placing the name of the brand on all of them, since it can be counterproductive. Conversely, yes it is convenient to place calls to action that encourage our customers to contact us or make a purchase. In any case, we must always ensure that all titles are natural.
Optimize the home page
All the keywords that define your business should appear on the home page of any website. For this reason, It is essential that a brief SEO-oriented description of your brand appears on the home page. In it, you can include without much detail what are the products that you have for sale, the differential values of your brand or you can even include a small presentation of the people who manage the store. This description should be attractive to both Internet search engines and potential clients. This is, in short, the main letter of introduction on the internet of any business.
And also the images
Many times, we tend to neglect the images on our website, but this is a fundamental aspect. Therefore, when you go to upload the images of your products, you must make sure that they are of the highest possible quality. In addition, it is important to avoid uploading the same photos that the providers already have on their website, since if the search engines detect that they are the same images, your positioning will be harmed. Equally, For the photos to be well positioned, you must include a title and a short description. In this way, search engines will be able to "read" them and, in the best of cases, give them a privileged place.
Place header labels
Thanks to the header tags we will be able to rank all the content of each of our pages. On the platforms, we can find these labels under the names H1, H2, H3 ... Usually, the H1 corresponds to the title of the page, while the H2 is reserved for the different sections and the H3 for the subsections. The important thing is that these tags are well ordered on each page and that they contain keywords that are useful for web positioning.
Avoid duplicating content
When entering the descriptions of the products that we have for sale, it is common to copy verbatim the texts that the suppliers provide us or that they have on their website. This fact causes our pages to have exactly the same content as many other websites on the internet, so our positioning will be affected.
In addition, many times, we also have duplicate content on our website. When we sell products with similar characteristics, we usually include descriptions that are very similar, which again hurts our positioning. For this reason, it is advisable to try to change the descriptions as much as possible.. The more original your descriptions are, the better positioned your business will be in internet search engines.
Includes icons
The icons will help you increase your visibility, so it is important that you add some to the different pages of your website. However, it is important not to overdo it and not overload the content with these elements. In addition, You have to think that although icons generally help to improve web positioning, they do not work magic and, in fact, sometimes search engines even ignore them.
Make regular reviews
Finally, one of the most effective tricks when it comes to optimizing SEO in PrestaShop is by periodically reviewing which are the successes and, above all, which are the failures that are preventing us from having an adequate presence in internet search engines. The most common errors are, in this sense, the broken links and the headers that are repeated, among others. In any case, If we feel that we have difficulties optimizing SEO alone, the development company for Prestashop Informax it has enough modules to improve the SEO of your store.