How to send a logo to a client in a professional way

How to send a logo to a client in a professional way is something that must be kept in mind if we seek to create a good impression and professionalism when work with any type of client. We must have an order and comply with a series of minimum technical requirements so that the client is satisfied with the work.

Una corporate image (be it logo, icon, imagotype or any other) must present yourself in an orderly manner Depending on the client's needs, we must ensure that our work reaches the client in an orderly and easy-to-understand manner so that its use is carried out correctly.

It is highly recommended to have a small basic guide with some notes on how to send the logo to a client, these little notes will help us not to forget the basic concepts on this issue.

What does the customer need?

We must ask you first of all what you need. Depending on the client's needs, we will send some files or others. Stamp? watermark? We will clearly ask you what you need to know what files we should send you.

Always trace the text

Logo text should always be traced before sending it to the customer. We can send you the original typography Attached to the email if we want the client to have it at hand.

For trace the text in Illustrator what we have to do is select the text and in the upper menu text click on the option convert to curves.

Once we have the traced text the client will be able to work with the original file without any type of problem related to the typography. It is advisable also give you the typography original in case in the future you want to make some kind of change in your corporate image.

How do I send the files to a client?

A customer can be send files loosely but arranged in folders so you can use them easily. You can add a corporate manual where is explained how use the brand correctly, can also be added a video where you are advised about this more dynamically. The purpose of this guide is To inform the client, the way we do it doesn't matter as long as he understands it. In the event that the client asks us for a corporate manual, it is advisable to charge more for it.

Whenever we work with a client, what we have to do is create folders with the corporate image by sections, some of them are the following:

• Types of corporate images (logo, icon, imagotype ... etc)
• scales (100%, 75%, 25%)
• Color / black and white
• Degraded

If our corporate image has several versions (text, image, text and image) we must separate items separately and organize them into folders. We will prepare each of the versions so that it is available in three scales, color, black and white, and some gradients where the opacity for possible watermarks is reduced.

It is highly recommended ask the customer what they need Before preparing all this work, we still do many versions and the client only needs a certain one. The communication with the client is fundamental which can help both parties to get a good result.