It is not silly to think that a picture is worth a thousand words, and that if you achieve that impressive photograph on social networks you will be getting much more than a simple text or an image "of the bunch". But, how to take a good photograph for social networks?
If you are with a marketing campaign. If you just started your social networks. Or if you are an influencer and want to get more impacts, this interests you.
Find your own visual style
In this the creatives are experts. There are many illustrators who have managed to get something characteristic out of them to enhance it and thus launch your personal brand and become known for that detail.
For example, paintings with big eyes, using cats as characters, putting dog ears on any illustration they do (of people, animals, even things).
By this we are referring you need to know what your visual style is. To do this you must stop and think: how do you want to be related and remembered? If you have a logo, you already know that its colors are the ones that should define you. But it may be that there is also something peculiar about you.
If you work on your personal brand, you may be an influencer in technology. What if all the photos you upload have something technological? For you it will be an accessory, but if you combine your brand colors, technology and a good photo, you could get quite a few likes and new followers.
The objective that you have to achieve is that, only with the photo, they already identify you and know who you are and where to look for you.
Tell a story with photography
When it comes to taking a good photograph for social networks, taking into account that millions of them are uploaded every day, it is normal that, even if it is good, it goes unnoticed.
To avoid this you have to try to give value to that photo. How? Telling her a story. We do not mean that you publish a photo and below a text with a good story, which is not bad, but for people to read that text, the photo must first have caught their attention. So you can think of it as the introduction to that text.
Use a good camera
It is true that mobiles increasingly bring a much better camera, sometimes even comparable to professional ones. But in the case of photos for social networks you have to take this into account because it could ruin the photo What do you want.
Try to see the technical characteristics of your mobile camera and, if they are not enough, use a professional. The quality of the image on social networks is very important because it will be the first thing that impacts.
That means that, if you are one of those whose pulse trembles or you have problems framing well, It wouldn't hurt to invest in some camera accessories or the mobile as a tripod, a stand, etc. This way you will avoid blurry photos.
Pass the photos by 'body and paint'
Surely you have heard this expression before. We mean with it that, once you have the photos toto social networks, before publishing them, spend some time going through a photo editor.
Thus, you will improve the quality much more, but you will also retouch the light, shadows and other elements that can transform a common photo into a "photo" that attracts many.
It's okay if you don't have experience, actually. there are applications and programs that with a few steps will improve any photo you have.
Yes, don't go too far since now naturalness is something common to see on the networks, and creating an "impossible" photo may not be the message you want to present to your audience.
Consider the background
If you want a photograph to impact you should not only take into account what you focus on, but also the background. Let's give you an example. Imagine that you are photographing a hamburger. But, in the background, you have lots of papers, or things that contrast in color. So much so that, when you see the photo, you don't know if you have to focus on the image you see or on all the color.
Photographs with a clean, tidy background and even in accordance with the corporate color you have are the best, and they are because that way you can focus attention on the points you really want. Otherwise, it will seem rushed, or careless about the details.
Beware of the light
lighting is everything. Any influencer and photography professional will tell you that light can work wonders; and that its absence could cause it to go unnoticed.
So try whenever possible that there is light in the picture. And no, we are not referring to using spotlights or the flash of the camera or mobile, but natural light. In this way you will get a golden hue that is difficult to obtain in photos even when they are edited and there will be details that will stand out.
don't improvise
Some think that the best way to take a good photo for social networks is to improvise, because that's how things come out that attract attention. But The truth is that this is a mistake.
It is important to establish a calendar of publications in networks, of at least one month, although 3 months is advisable, to work on those publications throughout the days and have them ready.
Many times the props, accessories, accessories, etc. what are you going to need I don't know they get overnight, but you have to organize them and for that, if you have a calendar, you will be able to fulfill it without stopping or not fulfilling your organization.
Use the most famous technique of photography
Do you know what it is? This is the three-thirds technique. It is one of the most used and the one that you can see the most in many photo publications.
It is based on dividing the space of the photograph into 9 squares. The four central points, where the lines intersect, will be the most important, where you should place the elements that you really want to stand out.
take multiple photos
Do not stay with just one and that's it. It is preferable to press the photo button more times and take variations than just taking a and that later you realize that they do not serve you. So try to get several.
Take into account each social network
As you know, each social network has a different format, and that implies that some photos will look better one way than another. So try to take it into account to take the photo appropriately to the network where you are going to publish.
Now that you know how to take a good photo for social networks, do you get down to work?