El Swiss furniture giant unveils new logoAlthough it is not far from the visual values that have given it so much identity with that vivid yellow and blue so characteristic of this huge company.
If you are looking for a new radical and different logo, you can already calm down because it is not like that. And the truth it would not be understood if a logo was designed different from the one we know and how closely linked we have to this brand of furniture that we have to assemble by ourselves in most cases.
The new IKEA logo has been designed by Joakim Jerring from the Seventy Agency settled in Estocomo. And it really doesn't differ much from the previous IKEA logo that has been with us since 1992.
A new logo redesigned to continue with those same recognized colors and with that fountain so «IKEA». What is striking is the small trademark logo that now appears in the upper right, just inside the oval background shape of the redesigned logo.
This one was always outside the same rectangle that enclosed the oval in yellow, so at first it is the most striking thing about the redesign of the IKEA logo. Less visible at first glance, it does seem that the oval is a bit more "oval." Just to be able to contain the source. A source that in its corners is not so angled at the vertices; You can check it in the first cover image (which is the new logo) and the one you find between these paragraphs.
Other changes is the introduction of a different shade of blue and yellow, which appear with a lower shade of blue to make it a little lighter. In short, an IKEA logo that doesn't stray too far and is still very "IKEA". Stop by this link to know how to design a good logo.