In France it will be mandatory to indicate whether the body of a model has been photo manipulated

One of the topics that has sparked the most controversy is the use of Photoshop and photo retouching techniques to represent impossible canons of beauty. We all know that advertising is perhaps one of the most powerful factors in shaping the vision of women, men and beauty. These practices feed a rather distant idea of ​​reality, they represent a distortion of beauty, especially of the most innocent and young people. That is why many famous personalities, institutions and bodies have criticized and demonstrated against these abusive retouching. Now this issue comes up but in legal terms and becomes the center of a new legislation in France. The National Assembly this week approved a text that will regulate by law some practices to protect and guarantee the health of models.

From now on it will be mandatory to report which photographs have been altered and which have not. Thus, photographs for commercial purposes in which the protagonists have been photo manipulated to modify their physical appearance must include a mention indicating that it is indeed a retouched image. In the event of non-compliance, violators will be subject to a fine of € 37,500 or they can even be sanctioned with paying 20% ​​of the budget invested in the advertising campaign that has been penalized. In addition, as if that were not enough, a law will also be included according to which the model that is hired must attach a medical certificate that proves their health status and their body mass index. In case these procedures are ignored, we are talking about a penalty, this time criminal, with six months in prison for those who have hired said models without passing the corresponding health checks. Undoubtedly, an initiative that we applaud from here and that we hope will gradually expand throughout the rest of Europe and the world. Mass communication is something that conditions many minds and creates perceptions within the very young, so moral imperatives should never be underestimated. Since Change.org We have started a petition so that this is also taken into account in Spain, you can sign from this link.