informative brochures

If we had to highlight any advertising or informative element that offers information and helps to project it so that it reaches a number of users, it would certainly be the brochures. In the graphic design sector, brochures are part of editorial and advertising design, and they are not only a good online medium, but are also very present in our daily lives.

Every day, companies need to promote their products and that is why it is important to know how to do it and what ways exist to do it. In this post, we come to talk to you again about editorial design but not as a main element, but as one more element.

That is why the work of designing or designer is accentuated more every day since it is important to know in advance what they are for their subsequent design. For this reason, we are going to explain what an informative brochure is and we are going to show you several examples of some of them. We will also show you what each one is for and the reason for the existence of its different types and uses.

The information brochure

An informative brochure is defined as a kind of document or file that, as its word indicates, is characterized by containing information and offers and informs the user about something. Its main function is to transmit a message to the receiver, which is why we find it in different agencies or companies or even in different sectors, since each of these companies informs the client about their product and the values ​​of the company.

That is why in our day to day, we live surrounded by all kinds of brochures that inform us. In the world of business or even digital marketing, brochures are designed to promote the brand and it is part of the advertising medium. So there is a close relationship between advertising, design and brochure? Well yes, the truth is that the relationship is quite close since one would be nothing without the other.

Simple Features

• Mainly information brochures. they are usually designed in such a way that they contain enough text for the user to capture the necessary information. That is why the normal thing in a brochure is to find a main title, the brand logo, a subtitle and a secondary text that accompanies all the information. Many of them also contain other details of interest to the client, such as a company phone number, a fax or email, or a registered social network.
• If we highlight the work of the designer, a brochure is usually made up of graphic elements such as images, icons, creative fonts, geometric shapes, colors, illustrations, etc. All these elements are the ones that capture the attention in a more visual way in the receiver.
• Many of them usually have a size that characterizes them, that is, many companies use large formats to capture the attention of the public, in this way the larger the size, the more information the customer receives about the company.

Brochure Examples

Depending on its size and the use we want to give our information brochure, it is usually divided into two different types, each of which is made up of different characteristics and are usually intended for a different purpose.

Typology 1

Depending on the format they are usually:

Folding door

The folding door information brochures are a format that is not very present in most companies. What is this feature due to? Well, it is undoubtedly because of its design and the economic value that it carries after its printing. Their cost is high and therefore they are usually used for sectors such as high-end restaurants or companies that invest a lot of money in their products.

They are usually designed in two ways: four or even eight compartments and they are usually suitable if what you want is to use graphic resources that alter the space in a more significant way, such as a large image or an illustration that occupies a large part of the format.

Triptych

The triptych is a rather peculiar format, it is characterized by being divided, as its name indicates, into three parts and they are quite useful if what is intended is to divide and distribute the information in a clear and orderly way. We can find it in many ways but the most common is to find it in the form of three or even six compartments.

Ultimately, if what you are looking for is a brochure with the information much better distributed and with enough space, you can always opt for this type of format. In addition, you can find them in different sizes depending on the amount of information and elements you want to add to your brochure.

Diptych

Like the triptychs, leaflets are also standard brochures that are often highly appreciated in various sectors or companies. The difference is that these are designed in such a way that they are divided into two parts.

This type of brochure is usually divided into four parts, that is, it includes the front cover, the back cover and the two compartments that are usually internal. What characterizes these brochures is that the information is much better distributed, which offers a much more pleasant reading.

It is the ideal type of brochure if what you are looking for is to have enough space to display all the information and division of the different contents that you want to offer, the same happens with the triptychs that we have mentioned previously.

z-fold

This type of brochure is one of the most creative, not to mention that it is the most creative due to its design, which is in the form of a z or as its name suggests, in the form of a zig zag. It is a brochure characterized by containing six compartments and it is usually very useful to create information that contains illustrations or characteristic images.

For example, it usually plays the role of a map or guide, since its shape is ideal for offering the user a follow-up of all the information that is projected.

Flyers or flyers

Leaflets or flyers are usually brochures characterized by the fact that the image or iconography printed on them become the main protagonists over the text, that is, they are usually brochures where the amount of information is scarce and where the image prevails more.

At first glance we could be talking about posters, but despite having a similar description, they maintain certain differences. They usually have a square or rectangle shape too, but unlike posters, these are usually used only for commercial purposes, that is, to indicate upcoming sales or reduced prices, if we talk about sectors such as clothing stores. 

In short, if what you are looking for is to capture the customer's attention through something brief and simple, a flyer is all you need.

The poster

A poster is defined as a kind of brochure that is printed, usually has a square or rectangular shape and is usually printed in various sizes. Most companies or industries print their posters in A3 or A2 sizes. They are large sizes, as they achieve a high visual field for everyone who views them.

As mentioned above, they are brochures where the image is the protagonist, that is why it is important apply visual graphic resources that denote interest in the viewer: Modern and creative typefaces, bold colors or easy-to-identify images and illustrations.

The majority of sectors that use this type of format or brochure are video game stores, cinema billboards where movies are advertised, theaters or even if you intend to advertise any social activity.

Brochure Design Apps

Once we have shown you some of the most used and seen examples of informative brochures, we leave you with a small guide where you can find some applications or tools to start designing your first brochures from scratch.

1. InDesign: InDesign belongs to Adobe and it is to date one of the best tools to learn how to layout catalogs or brochures. Thanks to its text tool and the different printing formats it offers, you will be able to make your first brochures. In addition, you can also create grids to distribute all the necessary information in a much more orderly way.
2. Canva: If you are looking for a free option, you can choose Canva, an online editor that has thousands and thousands of templates where you can download and modify them as you wish. It is one of the star tools if you are starting out in the world of design.
3. Microsoft Word: If you are a lover of Microsoft and a lover of editorial design, you cannot miss this tool where you can create your first texts, and try among its variety pack of fonts and let yourself be carried away by its different formats. It is a less free option since it requires a monthly or annual payment, but the cost is worth it since it offers interesting templates to start editing.

Conclusion

Brochures are going to be present in our day to day life, so it is important that you know their characteristics and the different examples that exist. We hope you have learned more about this type of advertising medium.