In the 90's we find the irruption of graphic design with that Adobe Photoshop and other programs that began to shape the visuals of many brands, products and services. New tools that were spreading throughout the planet while designers were exploring with them to reproduce results that through the most traditional way were very difficult to achieve.
Brightness, color contrast, and certain themes greatly described that spectacular tropical sunset or that difficult calligraphy that a computer could replicate very quickly. There are numerous examples of all kinds of brands that used the incipient computer graphic design to lay the foundation for what we are now immersed in.
Much of the design of the 90 comes from the irruption of digital design programs and designers learning all kinds of effects that they could do with them that were more difficult to replicate with their own hand.
So in those years we saw all kinds of bright patterns they were quite difficult to draw by hand and took less time to be done with a machine. It was also the moment of inspiration for themes related to African and sub-Saharan art that we have seen in clothing brands such as Rip Curl and many others.
In a world of design where everything is changing almost without being able to bear witness to it Thanks to the "democratization" of the Internet, which allows sources of inspiration to emerge from anywhere in the world, it is the big companies that are setting the pace a bit with those operating systems that are then able to follow all kinds of designs and forms of emphasize a brand.
A decade in which the Internet stood out to reach the current century to now fully enter our lives and be an inherent part of the system.
All the Video tapes they had a special design.