Imagine the scene. You have just opened your Instagram account and you have put it with the most beautiful profile picture you have ever taken, and the posts are all in bright colors, following those of your profile and your brand. But Days go by and no one follows you. That's when you start to think about yourself buy followers on instagram to leave such a small number of followers on your profile. Does it ring a bell?
The problem is that buying Instagram followers can be a bad thing. Or maybe not? We talk about it below.
The pros and cons of followers on Instagram
When you have an account on Instagram, or on any social network, followers are an important part, not only because of the ego of having followers who are waiting for the update of the profile or the page, to comment and know what news it brings, but also because they are an important part of brand image and to influence others.
But every good thing has its bad side. And in social networks more.
When it comes to buying followers on Instagram, you can find advantages and disadvantages.
The main advantages that the purchase brings you
Buying followers has its good part. Specific:
A better brand image
Thanks to a high number of followers, You give a better image to the outside. And that has a positive effect.
For example, imagine you have a graphic designer profile with five followers. And another that starts at the same time that you have a thousand. People, simply because of the number, are going to trust the latter more, because they don't stop to see if those followers are really real, no.
You encourage other followers to follow you
Having a high number of followers makes other users find you, seeing that number, consider that you are popular in the sector which generates want to follow you.
In other words, buying followers attracts organic followers. And he does it because, even if it's fictitious, you become an influencer. Of course, it depends on you to be true.
The not so good thing about fictional followers
But not everything is good; there are a few drawbacks worth keeping in mind:
you give a bad image
Yes, we have told you before that buying followers gives you a better brand image, but at the same time you give a bad image. Why?
Think about it: an account with 30.000 followers that doesn't have a single like on their posts or comments. Those followers are supposed to interact with that person; but that's not happening.
Many realize at that moment that they are bought, or fake, and the influence and that brand image falls because they understand that no one really follows you.
So many they not only invest in the purchase of followers but also in comments and likes which is a way to alleviate this inconvenience (and also with good results).
Statistics may not reflect that increase in followers
Many brands look at Instagram accounts with a high number of followers but, to control the account, they sometimes ask for the statistics of this, where the interaction is seen. And that's where they can realize that the data is not entirely real.
Again, with the purchase of comments and likes it could be solved. But you have to take it into account.
So what would be the best?
The truth is that it is not as easy as saying “this is better, or the other”. Both are good methods. When you're starting out, it can help you “up” your profile and make it more widely known. But if you are going to buy, we recommend that you do it when it is already a little settled because that way you will have content to give to those users.
Also, if you can get the users you buy to be related to the theme you work on, much better because, although they are bought, if they like what they see they will become organic users and that is even better.
In other words: you can buy followers, always with head, and attached to comments and likes to make them seem more natural; and at the same time you can establish a strategy on Instagram to reach users organically, that is, working on your profile and improving day by day to be attractive so that they want to follow you.
Good practices to get followers on Instagram
And how do you get those followers organically? If you want to grow naturally, some keys that will help you are the following:
Put the focus on the images
The first thing you see on Instagram are the photos. So if you're they are of quality, are well treated and are clear, original and striking, you will have at least 50% chance that users will click on them and read the texts or want to follow you if they like what they see.
Create quality content
We know that Instagram is a more visual than textual social network, but that does not mean that texts should be neglected.
Use storytelling, copywriting and techniques to empathize with users, while giving them valuable content (informative, useful to your users, etc.) will help you grow in followers.
Be constant and patient
You are not going to get thousands of followers overnight; it does not work like that. But what you can do is be consistent with your publications and your editorial line so that people who are your target audience (those you address) find you and follow you.
Cast requires consistency, posting often (a publication is not worth and a month, two or three months another). On Instagram you should not only publish normal posts; but also reels, videos and stories. Set a daily or weekly publication rhythm and always stick to it so that users see that you always update your social network.
Now the decision you want to make is in your hand. But be it one or the other, try to have a strategy to obtain benefits from it (and not harm). Have you ever bought followers on Instagram? How was your experience?