Isidro Ferrer play with objects to create new visual messages that get represent new ideas and concepts of all kinds. The creation of their Frankenstein is the main strength of his work where through the nexus between objects they are achieved unique works which he later uses in his design projects.
Materials, objects and be able to touch matter through construction is something fundamental in his work being one of the main characteristics that identify him as a unique designer leaving aside the digital world a bit. With a great personal passion Isidro shows us a magical world of visual poetry where we get involved in the deception of objects in a soft and delicate way.
Objects have a lot to tell us but very little if we only look at them for what they are: «simple objects», we must look at them as something else, look at them as a means to communicate and create emotions of all kinds.
I like to separate what is together and gather what is separate
Using modified objects to create something new that conveys a different message but with the essence of what it was in the beginning, tell that message of a poetic form without forcing the object but stimulating it to be something else, something unique.
We can see a small interview about this artist.
In posters from the image above we can see how by means of certain modifications this graphic artist gets create new messages through play. His work is based on similarity with other realities, to create that connection from another reality where through our ability to perceive we manage to understand it and recreate it in our mind.
He uses it in the visual message playing with the charade, deception, seduction and the construction of unreality that manages to show us an alternative reality that attracts us due to its visual force. In the image above we can see a pipe, an idea of a smoking pipe that breaks reality and shows us something new in a subtle and seductive way.
Play with the shape of objects To create secondary messages that can expand the primary message, add a new concept to graphic discourse. In the case of the lower poster, we see how the artist has used the form of typography to create the reality of the snail concept as an idea of home and home.
Working with dirty hands It could be another of the characteristics of this designer / artist as he stains his hands in his work, play with the materials in analog form and then delves into the digital world for the finishing touch of his work. His work focuses on the concept and good idea.
From the drawing traced during the trip on the pages of his ever-present diary, to the official image of the Spanish State in the realm of images itself, nothing is alien to Isidro Ferrer.
Illustrator and designer by devouring, acts with reality in a similar way to the machine for making verses that the Machado Juan de Mairena imagined: on the one hand the world enters, on the other poetry comes out. You can think that there is one of the great stomachs of the planet.
Awards
Among its most outstanding awards we find a National award to the best illustrations, it was from this moment that Ferrer's work received a higher grade of quality since from that moment his work would be observed by the world with a magnifying glass.
- Prize of the Ministry of Culture for the best edited book (1993)
- National Award for the best children's and youth illustrations from the Ministry of Education and Culture (2006)
- Junceda Iberia Illustration Award from the Professional Association of Illustrators of Catalunya, APIC (2006)
- Daniel Gil Editing Award (2003)
The most used materials In his work we could say that it is wood, a noble material that allows its modeling to create new realitiesIn this case we can see how by means of wood Ferrer has created imaginary characters from the world.
If we are passionate about design and the world of creativity We cannot stop following the work of this great professional in the graphic world who shows us a very subtle and poetic unreal reality.