lettering examples

As a graphic designer, you should be aware of current trends and fashions to be able to offer your clients a service according to what they take (or will take). In this case, lettering is gaining a lot of prominence for brands and companies. Therefore, how about we show you some examples of lettering?

If you still don't know how to apply it in a company, or you think that it can't be used in any format, we are going to make you change your mind. Pay attention.

What is lettering

The first thing we are going to do is review the basics of lettering and, for this, we start with its definition. It is defined as a drawing technique in which, instead of drawing images (animals, shapes, people...) what is done is to paint letters by hand. But each of them has a curious and unique shape. They are not equal to each other but have their peculiarities that make them independent from each other, even when it is the same letter.

In other words, the lettering is an activity with which you draw the letters, giving them a vision almost as if they were a picture, an illustration in itself, and they do not need photos or icons to stand out since they themselves are enough and are left over.

Lettering, typography and calligraphy

Although you may think that both terms can refer to the same thing, in reality they are not. Lettering, typography and calligraphy, although they mention letters, the way they do it is totally different each. You will see:

• What typography does is design letters. But they're all the same No differences between them, not even between the same letters.
• Calligraphy is defined as the art of "writing beautifully". That is, it is written in a certain way to make the letters look pretty, but it stays there. It does not modify them once written to decorate them.
• And lettering is drawing the letters and make each one different and attract attention.

Seen this, we could say that lettering is one more phase of calligraphy. It is beautiful writing, but also modifying the letters so that the letters look like images (letters or words).

lettering examples

Knowing the above, you already have a small base about lettering, enough to understand below the different examples of lettering that we have found on the net. So you will see how it is closer than you think and you will be able to offer another proposal to clients that may be more successful and acceptance by the public.

Ikea

You may not remember, but the truth is that a brand as big as Ikea has used it in their ads.

Specifically, the ad "Let's save dinners", where you see a book turning the pages and using lettering for specific words or phrases where you want to have a little focus.

So you can see what we are talking about, here is the announcement:

VQV

These acronyms correspond to an organic restaurant. Its motto is "Green, I love you green" and asked designer Lisa Nemetz for help to create a different shape for their logos. To the point of finding what they were looking for in the lettering.

If you see it, in reality does not have much mystery. It is a logo with a green or black background, with an image that cannot be fully appreciated, and, above them, the green words that I love you green, VQV.

They are written in lettering and are so informal and at the same time with such vitality that makes you want to know more about this restaurant.

Examples of lettering on mugs

Just take a look at the mugs, for example on Amazon, to find lots of examples of lettering in them. They are designs that do not need images, and sometimes not even colors, to stand out because it is the letters themselves that become drawings.

sometimes pThey can be accompanied by some drawings background, or on the sides, to make them more striking, but they work in the background. The really important thing are those letters, words and phrases.

Shelby Park

Another of the examples of lettering that we have to offer you takes us to Bryan Patrick Todd, a graphic designer whom he was commissioned a mural project to advertise a company. And of course, she used lettering to grab attention.

If you pay attention, there is no image that accompanies that sentence. In case you don't know English it means: "Building something bigger than ourselves together". The phrase is what catches whoever sees it, while the company, the name, is relegated. because heor what you want is for that phrase to remain and be remembered. And also that it is related to the company.

To do so, the designer made the initial design, and also the mockups, but he helped himself to a sign painter to finish the mural and that it would be exactly as he had imagined it. And the result is obvious.

Examples of lettering in bars and restaurants

It has become a fashion for bars and restaurants to use either the chalkboard or the electronic ones to "draw the menu". In this case, it is not intended that people know what they can eat. Otherwise make her enjoy an attractive, enveloping design that she likes so much so that you have to try one or several things that are advertised on that letter.

In fact, letters like this are seen in many publications, in bars, in restaurants, hanging inside, exposed outside to attract attention... And the truth is that they get it. Because it is not the typical handwritten or printed letter. You give it a touch with the words and small drawings that accompany it and that everyone knows.

The truth is that, in everyday life, lettering is part of it whether we like it or not. Our proposal is that you pay attention. You will see how throughout the day you find some examples of lettering, whether on t-shirts, on mugs, in bars, restaurants, fashion stores, etc. So why shouldn't it be a proposition for your client to design something using this technique?