El logo It is that piece that defines a brand and that can be used for years, becoming recognized by the whole world. It is literally the face of a company on the internet. That is why all the elements that go into creating the logo will be of great importance.
And it is that surely the logo is in the end one of the most complex jobs to be carried out by the designer, if not the most. This involves doing both mental and physical exercise in order to obtain a synthesis of everything that defines a company, a profile or a brand and represent it graphically by means of a small stamp.
Restrictions when creating a logo
At the time of creating the logo for a certain web page, it is true that there are many factors that must be completely the result of the designer's imagination, but there are also many realities and conventions that must be fulfilled in case you want to obtain a good result, for example, its placement in the design of the 'layout' of the web. How many logos have you seen that are not located at the top left of the page? And it is that there is an involuntary criterion of placing that seal in that position because the user already expects it to be placed there from the beginning.
And it is that the expectation plays a very important role in usability.
It is proven that placing the logo in a position other than the one discussed above will harm the web page and will become 6 times more complex return to the home screen by the reader. There is also the limitation that the brand itself generates. A new expectation appears again, either due to the name, principles or content of said brand.
And that is where the designer's challenge lies: obtain the maximum possible field to create despite the existence of such a number of restrictions. And the method used to reinforce the identity and logo of the brand will ultimately play a very important role in the success of that very logo. That is where the possibility of introducing creativity and play into the organization in such a way that it is possible to obtain the visitor's gaze resides.
The key to success
The one that is the fruit of deep thought and a large number of previous tests and options, in my case, always in favor of performing countless sketches Due to being the fastest and most effective method to obtain the desired result (we will talk about it in a future post), it can position an organization above its competition because it captures all the eyes of the public.
And it is that possibly, the combination of expectation and creativity It can be the key to the success of the logo, be it designed for the desired purpose, applying to the organization, a touch of surprise and play that leads the visitor to explore corners that without the intervention of the designer would not have been visited. Creations that encourage the public to take spontaneous actions due to the touch of suspense applied in the design and in the redirection of the sections of the web page design.
It should also be remembered not to use elements or decisions that can alienate a group of users, in this case, even restrictions and expectations must be abandoned in order to reach a greater number of visitors by solving those elements that could damage or harm the organization in one way or another.
The importance of feedback
However, in the end, surely everything discussed is in the background once the logo and the innovation have already been made. This is because probably the most important thing in the whole process is that feedback generated, surely unconsciously, by every visitor. And it is that these, whether they have graphic criteria or not, will have been impacted by the incorporation of a new representative and synthesizer 'seal' of an entire organization. And that is why these criticisms must be listened to, be aware of those visitors who have been negatively affected by the change and who have provided a new and improved image of what they understood to date.