logos for bars

All restaurants have a brand that identifies them, that makes them unique, this brand is made up of a series of logos that are very important if we talk about image.

For this reason, it is also important that you take into account some of the basic characteristics thate must be taken into account when designing the logo for your bar, cafeteria or any restaurant. However, in this post, we are going to explain how to do it with simple steps and tips.

But these tips will not only help us to make a certain brand for the restaurant sector, but it will be for all the type of sector that you want, or that the client asks for.

We start

Characteristics and functions of a logo: restoration

When we say that we are going to design a certain brand, it is necessary to keep in mind several factors or points that analyze and are objective in our work. For this reason, we have divided this section into several parts, which will help you to understand much better. how to get started with the process of designing your logo.

In this case we have divided the section into two parts: on the one hand we have or find those elements that unite and on the other hand those that separate to differentiate themselves from others. Either of the two parts is interesting to take into account, since it is made up of factors that, over time, make your bar's logo fully functional.

Components that bind

Simplicity

Simplicity is one of the keys to keep in mind whenever you start designing. Your logo or brand should be as explanatory as possible. Many times we tend to overload the design with elements that do not mean anything, in this way we only get that the public that sees us does not understand what we mean with that design. For this reason, simplicity must always be kept in mind, also called the minimalism effect: saying a lot with little.

The position

Surely you have already heard that logos have to be horizontal in their designs. The truth is that it is not a determining factor, but it does make it more attractive. It is preferable that a brand tends to be horizontal due to its space. Although more and more designers are betting on a more vertical position in their brands. In this case, as it is a brand for a bar or restaurant sector, a horizontal space would be better.

The originality

It is another point that must be taken into account, be creative and original. The good thing about design is that whenever we design, we leave a personal mark on what we do.Otherwise, the work we project might not be as personal as it needs to be. Try to be creative, and above all don't settle for the first thing your mind is capable of doing, go beyond what you had programmed and don't limit yourself.

components that separate

Corporate colors

Corporate colors are necessary elements that yes or must be in your brand. They are usually two or three colors, enough for your brand to stand out and thus stand out from the rest. The normal thing for a gastronomic or hospitality sector would be to use bright and striking colors. Take into account several aspects that you want to tell about your business: what public is it going to be directed to, what type of bar is it going to be, for example, something night, daytime, both, etc. Or also, what kind of food or drink is going to be served. It may not be related to the colors, but once you get into the project, you will understand that everything is related.

corporate typography

If we continue with the list of corporate elements, we cannot leave ourselves to the typography. The corporate typography will be the one that represents your brand in its entirety. For this reason, it is important that you choose the typography well since it will be a very accentuated element in the image of your design. The usual thing in these cases is to use a striking font that combines well with the color. Also, Depending on how the way you are going to communicate is going to be, it can be a much more lively typography or, on the contrary, something more serious.

logo type

Another element that is taken into account is the design that you are going to use, what type of logo you are going to start with, you will already know that there are different types: logo, imagotype, isotype, etc. All of them, They have a feature that sets them apart from the rest. Therefore, many times it is necessary to apply an element that provides better information and other times it is necessary to suppress it.

Media planning

Imagine that you already have your brand created, digitized and perfectly built. Now is the time to apply an advertising or brand promotion phase. Marketing comes into play here, so it will be necessary to create an advertising medium for your brand. As a general rule, it is very common for bar or restaurant brands to promote themselves through online media, that is, an Instagram account or profile where you explain the service you offer, another part of identity where you talk about the brand, etc. Whatever medium you use, always do it for a reason.

Brand Insertion

We also find the insertion of the mark on a secondary element. It is important that your brand is represented on a background, this background can be completely neutral or, on the contrary, photographic. It is interesting to apply it on photographic backgrounds, since in this way you can combine the negative and the positive of your brand, that is, your brand seen in black, or in white on light or dark backgrounds, in this way you will determine if your brand is functional on the application that do, remember.

Identity Handbook

And last but not least, we find the brand's corporate visual identity manuals. These manuals are characterized by contain all the elements that are important in the design and representation of a certain brand. This is where all the final arts related to the brand's designs are presented. There are many types of manuals, all of them follow the same pattern, in terms of content, although some are very well distinguished from each other. For example, we can find them in different sizes and shapes, other aspects also change, such as the layout of the contents.

Examples of bar logos

Guinness

Guinness is a brand of beer and at the same time, a beer bar that is characterized by the sale of Irish beers. Currently, this type of bar is distributed in different cities of different countries. What characterizes it is not the great variety of beers that it offers but its logo. A logo that stands out for its classic and serious typography. In addition, a main element is added to the brand in the form of a harp. Undoubtedly a design that is very easy to identify and differentiate.

dublin house

Currently there are other very similar competitions, as is the case of Dublin House. Dublin House is another of the bars and pubs that sell Irish and German beers. An aspect that favors a lot is its brand, since it is also represented with a fairly classic typography, and the colors that have been used for the brand are quite striking.

It is certainly a quite functional design in its entirety. In addition, it is also highlighted that this type of business is also distributed in some corners of many countries, which facilitates better sales.

One mile bar

One mille bar is a contemporary bar design. Its design stands out for containing sans-serif typography that combines very well with what the brand wants to communicate. The typical roadside bar but with a much more modern and up-to-date look. Without a doubt, a design that does not go unnoticed and that plays very well with the corporate colors that have been applied, some shades that are quite dark, and that derive from a chocolate brown and a more ocher brown. Would you dare to try it just for its image?

Conclusion

More and more designs are used for the restoration sector, so much so that many times we are not able to start a project of this type without first thinking about the first thing that we must take into account.

Designing a brand for a bar or a restaurant is a difficult task if you don't work well from the beginning. Therefore, it is important that you memorize some of the aspects that we have shown you, as they will help you know how to start.

We hope you have learned more about brand design, especially in this sector that is much more present every day.