The logos of the 2022 Beijing Olympics are an ode to calligraphy

Beijing

Next year Pyeongchang Olympic Games 2018 takes place, or which can also be called the XXIII Winter Olympics. A multisport event that has low temperatures as its main attraction, which is why they tend to attend in mountainous areas to practice its different sports modalities.

Meanwhile, we already know what the Beijing 2022 Winter Olympics and Paralympic Games logos which were announced last Friday at a special ceremony at the National Aquatic Center in China's capital. A couple of logos that are an ode to what calligraphy is so that it takes a great role.

The two logos have been designed by artist Lin Cunzhen and they are fused together due to both traditional and contemporary aesthetic elements of Chinese culture.

Beijing logos

Each of the emblems have the goal of expressing passion and vitality for winter sports, as collected from the official website of the Olympic Games. You have to understand that the Chinese letter? is the main protagonist of the logo, so you do not have to understand it at first.

It is the color that also takes the center of attention of the logo to be before some blue ones that stand out as the protagonists to be accompanied by a gradient that goes from yellow, orange, red and even green.

Those cold blue tones represent winter and the rest of the tones, important to follow this guide, are related to some of the colors of the Chinese national flag. Ultimately, the emblem is designed to represent a skateboarder at the top and a skier at the bottom, with the mountains in between.

El logo for the Paralympic Winter Games, called Flying High, is inspired by the letter «to fly»:?.


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