After the hangover, allow me, of an applauded demonstration, we have seen numerous gestures brands to join this movement. Some of these best viewed and others criticized. It is nothing new for a brand to join a date. Even traditional newspapers have put their special covers for the day. Brands constantly renew their image and this time it was for 8M.
8M is International Women's Day. Who fights for gender equality in all aspects. Companies place marketing in it, as in all other aspects. In this we could consider it as social marketing, even if it has only been for 24 hours.
McDonald's, KFC or Johnie Walker
These companies have joined the initiative by changing their image for women. In the case of McDonald's, as we well know, apart from the 'clown' as an image, the most characteristic is the M. Well, in a restaurant in California they have decided to turn it around to put it in the shape of a 'W' Woman ') to pay tribute to women for 8M.
In the case of Johnie Walker and KFC have decided to change their image of a man for that of a woman. Although McDonald's and KFC do it momentarily, at least a priori. Johnie Walker seems to be launching a line of products to bring women closer to his product. As we will see in the following images that we are going to show:
Nor do we want to imply that these brands are consumed by certain gestures. We know that Johnie Walker is an alcohol brand so it is not necessary to consume their products or encourage their consumption. But it is an interesting move that brands launch in post of gender equality and the movement generated in the 8M recently. Judge for yourself.