We can see how in this year 2018 and the less and less recent 2017 there have been changes in the logos from a multitude of brands. This image has to do with the new media to which they are affected. But also, to give color to the new approaches of today's society, which seems saturated with so much symbolism.
That is why images are increasingly simplified despite the tools that exist to make it sophisticated. Of the infinity of colors and shapes, in the end the most minimalist remains. Although some brands have not yet commented on this change, either because their logo continues to represent the modern or because they have not found a substitute. Still, I don't think any of them would want a change in them
Playboy
The quintessential adult entertainment brand, born in Chicago. Heirloom from the days when logo design was cheap and cheerful, Playboy rabbit took half an hour to draw in 1953, according to Art Paul, the magazine's art director at the time.
Playboy's license of its logo, from clothing and beauty products to bars and clubs, is now one of their main sources of income. And while rumors that the magazine is closing have been flying in particular since Hugh Hefner's death in 2014, Playboy ranked 42nd on a list of the top 150 licensors worldwide. Not bad for a quick and cheap logo.
Nike
Before, logos seemed to have an innocence. It was a simple recognition of the product you were going to sell. Today, that is no longer done by just anyone, nor does he venture to do it on his own. Today design studios are hired to investigate the market and the company product, large studies on marketing and design to get closer to success logos. These processes are expensive and take a great deal of time.
In the case of Nike, the time was minimal and the price, the ridiculous amount of 35 dollars for a Portland student. And I say ridiculous, because a logo of a couple of hours seems logical that it is not a large amount that has to be paid for an image, but seeing the impact of the brand, it is surprising to say the least.
Coca-Cola
Yes, it is true, great changes have emerged since the creation of Coca-Cola, also due to the great changes they had to make in its components. And it is that the image changed at that time when he had to eliminate cocaine as an ingredient of his brand. But after building today's logo in 1886, it has not seen major changes or notable differences.. Some small reconstructions that do not eliminate the so characteristic logo of the brand that has the greatest representation in all countries except for Cuba and North Korea.
Mcdonalds sneaks in here too
The quintessential fast food company seems to be everywhere. I don't think it's a coincidence either. But it is that since its creation in the 60s and with more than 36.000 restaurants spread over 120 countries he has not had any changes in his image. The yellow 'M' as two bows on a red background has remained since then and that is why when we see that combination of colors, the brand comes to mind. No badges. As familiar as the Statue of Liberty, it has become their visual symbol of fast food, despite their competition.
The Shell brand
A brand that is perhaps not so recognized at first glance all over the world. It does not have the same impact as the fast food brands or the sneakers that we put on our feet every morning. But the importance is the same or depending on who you ask of greater or lesser extent. Shell was founded in 1897 and seven years after its creation, it obtained the current logo of the brand but something more complex. In 1971 they simplified all the elements that 'left over'. After all that time, the image has good recognition to the naked eye.