When we talk about a logo, we are referring to a graphic element that has been designed with the function of identifying a certain brand, person, product, etc. In this post, We are going to see a compilation of the best logos with typography, which make use of this resource to give value to the brand they represent, managing to capture the attention of the public and differentiate themselves from their direct competition..
Normally, logo designs usually include some type of symbol that clearly helps them represent who they are. In this case, We will discover what are the fundamental steps to achieve a good typography logo design and we will show you a small collection to help you spark your imagination and creativity.
How to Create Unique Typography Logos
As we all know, Today there is a wide variety of fonts with which we can work. Each one that we find represents a certain value, that is, they can give us a feeling of luxury, closeness, craftsmanship, etc.
Then, What type of letter should be chosen to express a certain value in the design of my logo? What does each of the fonts mean? How do I use them correctly? Which one will work best for my brand? Next, we are going to try to solve this series of doubts that we have just mentioned.
sans-serif typefaces
There are many brands that are committed to the sober aspect offered by this type of fonts, brands such as Chanel, Spotify, WhatsApp, etc. They are fonts that avoid the use of flourishes or other decorative elements between their characters, they do not make excessive noise.
As we have just mentioned, sans-serif fonts are those that lack serifs, and which usually have a uniform thickness. The general appearance of this type of letters is usually industrial. They work well on designs that will be viewed from a long distance.
Some of the sans-serif fonts that are most used when designing the identity of a certain brand, person, company, etc., are for example: Helvetica, Montserrat, Gotham, Futura, etc. This type of logo design with sans-serif typography can be seen in luxury brand logos.
serif typography
Surely you remember brands like Carolina Herrera, Zara or Ralph Lauren in whose logo, you can see a design with serif typography. A commitment by designers that provides a sober style and elegance, as well as great expressive value.
These values of elegance and refinement are given thanks to the contrast between the lines of its characters, the characteristic serifs and the perfect vertical axis of each of its letters.. A long time has passed since the first appearance of a serif typeface, and today there are several families with which we can work; Didot, Bodoni, Times New Roman, etc.
italic typeface
Brands like Kellogg's, Coca Cola or Cartier have opted for a different design than those mentioned above. These brands have opted for a logo design with script typography. But not just any cursive font that we can find on different web portals, but rather unique fonts with personality.
This typography option is inspired by handwriting. Even many of those that we have today in our typographic catalogs are based on English calligraphy, which was done with the help of a specific pen to obtain a fluid writing, with great contrasts and attractive.
manual typography
Finally, we find the handwritten fonts and which can give a unique and timeless look to our design. Some of the best known brands with this type of logo design are; Paul Smith or Oscar de la Renta.
One of the main motivations that can lead you to opt for this work option is that thanks to this type of fonts you are going to add a unique value to your design that will make it stand out from the rest of the brands, a value of craftsmanship, your own stamp. For this type of design, you have to be careful since not everything goes and it is very easy to make mistakes.
personal logos
We refer to designs made by oneself, that is, elaborate a specific typography for a brand, totally custom designed. We speak for example of Prada, which has a typography designed for themselves.
In a world as competitive between brands as the one we live in today, you have to know how to take advantage of the advantages and differentiate yourself from the competition. So this option of creating your own typography is a very successful strategy.
Examples of well-known typography logos
Next in this section, we are going to bring you a small compilation of some of the most popular logos with typography today. We will talk a little about the history of its design and the main characteristics of each of them.
Kellogg's
The final redesign of the food brand that resulted in the logo we know today took place in 2012. In those changes, we opted for a new color palette and a script typeface drawn with a modern air. A very simple logo that is instantly recognizable and has great balance. A timeless design was achieved with simple elements.
Nutella
The Italian brand of chocolate and hazelnut cream presents a logo design with typography that has managed to endure over time. The typography used, have thicker characters that make them visible from a greater distance. In addition to the use of bright red color, it also helps to be more visible and attractive.
Ballentine's
Listed as the second best-selling Scotch whisky, it features a classic typographic logo design. The typography used has been a condensed script font with a modern look. A logo that has been able to pass generation after generation without the need to undergo any change.
Shein
One of the most visited fashion sales websites to date that appeared for the first time in 2008. The logo of this company is a clear example of a classic identity design for this type of sector.. A monochromatic sans-serif typographic logo, a safe bet where its layouts are clean and orderly.
Booking
We all know this service where we are offered the possibility of reserving accommodation online that emerged in 1996 and is currently one of the most popular portals worldwide. For the design of their logo they opt for a sans serif typeface with a rounded appearance and where you can see the use of two different shades of blue, where they want to represent their values of professionalism and trust.
CASIO
Another of the most constant visual brands today since, for several years, it has been using the same logo, although with minor modifications. A sans serif font with a square appearance is the one chosen for the logo design. A brand, which can be defined with two words: clear and exclusive.
There are many more logos with typography that we could be talking about, but we have brought you a small selection of clear examples. Apart from this, there are several more strategies than those mentioned above on how to create a typographic logo, one of them can be used, a mixture of several, etc. If you want to immerse yourself in this world of logo design with typography, don't hesitate to put the above into practice and explore little by little.