High-end clothing brands don't just design products, they design themselves as brands. The visual identity for this type of company is essential for its development, permanence and recall in the market. Luxury clothing brand logos are a huge influence on other smaller brands.
The most influential fashion brands worldwide have been able to set trends as well as style guidelines in terms of the design of their logos. Most of their brand identities stand out for their simplicity and cleanliness. In this publication we bring you some of the best luxury clothing brand logos.
some brands, have been able to adapt throughout history, evolving not only in its products but also in its brand image in a very subtle way. With this they demonstrate that their designs are maintained throughout history.
Best Luxury Clothing Brand Logos
Visual identity is one of the main tools by which the success and recognition of any company.
Each logo that is made, must be unique in addition to being recognizable and know how to differentiate yourself from your competitors. Depending on each of the brands, the logo has been designed with specific objectives that represent the philosophy and personality of the brand.
In this section, we are going to talk about some of the best luxury brand logos worldwide.
Chanel
World-renowned fashion company thanks to its famous perfumes and unique accessory designs. The logo of this luxury brand collects a modern style as well as minimalist.
Over time, the brand has been able to adapt to changes and it has shown that a simple brand identity works correctly, becoming one of the most recognized logos by society.
luxury brand logo are two letters C intertwined in a very coherent way highlighting modern design trends. It is considered one of the pioneering brands in terms of the use of this type of combined design.
Dior
Su brand identity is very simple as well as personal, since as we can see in the image it uses its brand name to create its logo. The serif typeface in black on a white background is a safe bet and if it is also combined with meticulous and personalized work, it reaches another level.
El The name of this brand comes from its historic founder, Christian Dior.. One of the most influential designers in the world of fashion and creator of one of the most representative luxury brands in history.
Dolce & Gabbana
As in the case of Chanel, the logo of this Italian high-end brand bases its design on its founders, Stefano Gabbana and Domenico Dolce. Initially, they only started designing clothes, but they have been expanding their range of products, diversifying their offer by creating accessories of all kinds and perfumes.
The initials of the surnames of each founder are those that make up the brand logo. Of these two letters D and G, a custom widget has been created that identifies them in each of their pieces.
Is one of the brands that have best withstood the test of time thanks to your work and published. They have created a brand identity that unites strength and elegance.
Fendi
Haute couture clothing is what you will find under this brand name designed by Karl Lagerfeld. The logo of this luxurious Italian fashion house is recognized by all kinds of audiences for its symbol in which a double F is shown.
In the early 1960s, this iconic insignia known as the inverted Zucca was created by Lagerfeld. East icon is inspired by the designer's first meeting with the Fendi sisters, who made him the artistic director of the brand.
Years later, this icon was no longer used and people put fashion with emblems aside as they began to be considered garments in bad taste. This led to the fashion house abandoning the monogram and Go for a typographic logo.
In 2013, this logo underwent a renovation where its paths were rounded and adding the location where the company emerged, Rome.
Prada
One of the brands with a logo that also joins the minimalist style that we have been seeing in the previous cases. Prada is a 3 in 1, each of fashion, company and brand engaged in the development, production and sale of various products.
El most characteristic aspect of this brand identity is its typography, in which two different paths are combined; one thick and one thinner. In his letter R, a characteristic feature can be seen at the beginning of his tail. In addition to this character, the letter A is designed with a unique shape at the top.
The luxury brand, gone modifying their logo based on the collection they were working with, that is, on the bags in which their products are carried, depending on the campaign, the typographic logo was simply used, or on other occasions the triangular logo.
Hermes
French company and fashion house located in Paris, specializing in the design, development and production of bags, clothing, perfumes, watches, etc. The symbolism of your brand image is clear, refers to the origins of the brand, in addition to the link with the convertibles to which they manufactured the seats and saddles.
The brand logo is made up of a horse cart with harnesses accompanied by the figure of a rider dressed in tails with hat and boots. This image seeks to emphasize the relationship and union with the skin.
The brand name is designed with a Angular typography with very strong serifs. For the Paris text, a sans-serif typeface has been used with a very clean and elegant style.
As we have seen in these examples, each of the logos is unique, they may share characteristics in terms of design, but individually they express who they are as a brand.
These sets of design elements not only express that elegant and luxurious style of all these brands, but also help customers remember the brand on a visual level.