In what way is the briefing What do you usually send to your clients? Have you ever thought about customizing it before you start shipping or making a interactive briefing? If you have asked yourself any of the previous questions, continue reading, since in this post we will talk about what a briefing is and why to opt for an interactive one.
What is the briefing about?
The briefing is quite simple, since it only turns out to be a series of questions or in other words, es A questionnaire what do you do to your clients to understand your project before starting its creation.
In this way, based on the briefing, you can start the creation of your next project. But what if you wish customize your briefing and send your customers a really good form, but you don't have a website yet? What should you do?
In this case, there are several ways to make your interactive briefing and one of them consists of using InDesign in order to create an interactive PDF that your clients have the possibility to complete and send by e-mail.
Why do an interactive briefing?
According to a specialist, several years ago it used to be very common to perform briefing meetings personally, however, it didn't take long for such meetings to cease to be necessary and even possible in certain cases.
Today the world advances and becomes more and more virtual, which is not so bad, however and within the professional world, it is necessary to adapt to this reality.
In this sense, the alternative that was found in the past consisted of send the questionnaire by email, although something fundamental was still missing, the ability to guide customers. It was at this point that the question arose: what if a form was sent to customers?
When building a form, in a way it is possible provide guidance to clients by offering you not only options, but also some examples and even several specific explanations about a specific part of the questionnaire.
By transforming into a Interactive PDF the design of your questionnaire elaborated in InDesign, you will give your clients the opportunity to answer it in a much simpler way and of course, intuitive, without having to take classes before being able to send it.
So our advice is that you create an interactive briefing that is easy, clear and intuitive, since many times complicating the work is not positive.