Marketing and graphic design in companies

The application or not of the marketing strategies and graphic design for small and medium-sized businesses it is no longer a matter of choice, but a market imposition. If you think that when building a business you only have to worry about how to structure your organization, you can already be sure that this it's just part of this process.

According to a study, the creation of  1 startups in Spain in the first half of the year, a record number since the beginning of 2010 and is that the growing business formalization in Spain it brought a steady increase. In other words, in seven years the opening of new companies grew by more than half, from forty percent over 2010 to eighty percent in the last survey. But with the new business come the challenges and questions about organization, measurement, customer base, relationships, billing, and much more.

Marketing and graphic design work

To start a business it is important to adopt the digital marketing strategy that not only applies to a site and is that according to Fernando Rosolem, manager by Serasa Experian Marketing Services, a real strategy must be made that can be implemented with the available resources. He says that the job possibilities of marketing and graphic design They are infinite and allow companies, even with little investment, to be able to participate in the competition with the main competitors and to be able to have surprising results.

The experts at Serasa Experian Marketing Services recommend some practices that you should use if you want to expand your business:

The first thing to keep in mind is the organization, this is essential to get your objectives before following the tactical plan and it is necessary to know what you want to achieve (financially, objective and positioning) to be able to mount the tactical plan. Some points you need to know to chart your goal include: order receipts, customer service and delivery, billing, reporting, increased sales, NBO, good deals to existing customers, and prospecting new customers.

You must also review the information you already have, the record of a client or prospect is not just a name and address and is that this is only the starting point for a series of additional information that can improve your relationship and help you communicate with clients effectively.

Remember that everyone prefers a personalized contact, being called by a name or nickname and even receiving specific information.

You must remember the Meet and the customer base segment, this is one of the secrets to knowing your clients and to getting to them effectively. You can use external information to get new information from consumers.

Another tip is separate your customers into three bases: loyal customers (give you a large average profit), occasional clients (they are not as committed, but have the opportunity to monetize) and inactive customers (They can be up to an old client).

You should search for new clients, now that you have identified the target audience profileYou need to find new customers to increase your base of operations and also to prevent sales from stalling. It is necessary to have this information in your organization to get a job at the right time. It is very important to reduce costs by directing your prospecting campaign to the correct profile, we have to choose the right people to avoid wasting ammunition, since we live in a very competitive market.

You engage with your customers this being the guarantee that you will feel at home with the client. In this cycle there are some challenges: the organization, forms of communication and data processing to add in the relationship with the customer and is that each stage of the life cycle presents opportunities for the application of relationship rules such as acquisition, activation, commitment, reactivation and conversion.