One of the fundamental and most important parts of the brand identity, is the logo. A good design will help us build an identity, as well as transmit our values as a brand to customers. You must not forget that the logo works as a differentiating element, so the logo must be remembered, it must identify us as a company and it must make us stand out from the competition.
In a market as saturated as the one we currently have, getting different clients to recognize us as a company through the logo is essential. This identity must be designed thinking about who we are as a brand and in addition, its purpose is to connect us with our target audience.
In this post, we are going to give you a series of basic tips so that you can build the perfect massage logo. Not only will we give you tips or ideas, but we will also look at some design examples to inspire you.
Basic principles to have a good logo design
First of all, we want to emphasize that these basic tips that we are going to give you in the next section are not an exact science, that is, following these principles will not make the logo the best. For us the The best result is achieved when these principles are taken into account, in addition to the situation of each company particularly the one you work with.
Ease
A good brand identity should be simple, not cluttered with different elements decorative that make the essence and its meaning get lost. As we mentioned at the beginning of this publication, the logo is an identifying element, that is, it must convey to the public who you are as a company and what you offer.
Something that we are all clear about is that the greater the simplicity of the logo, the easier It will be that it stays in the minds of the clients.
Versatility
As designers, we always have to keep in mind that a logo will not be reproduced solely on a support. There are more and more places where it will appear; website, stationery, textiles, photographs, etc.
This leads us to what the more complex the logo design the more problems they can arise at the time of their reproduction in different media.
Original and representative
Source: https://www.vecteezy.com/
With the issue of originality, we mean that it must be a unique design and different from the rest of the competition. You must look for a differentiating element of your brand and take advantage of it.
A good logo, you must know capture the essence of how we are as a brand and work on that idea to send a message to the public. What we have just said must be synthesized as much as possible, in addition to the brand personality.
Paths that are completely away from how we are as a brand, and what we want to convey to customers, should be avoided.
Timeless
Knowing how to find the right style for the design of our brand's logo, no matter how much the markets evolve, our company will have a identity that accompanies you throughout life.
Relevance
Source: https://turbologo.com/
When we are faced with an identity design, we have to think that the logo has to be attractive to the public we want to address. For this and for other principles we have seen, it is essential to know everything that encompasses the company with which we are working and thus know how to define what our audience is and be able to address it.
The finishes of our design must always be clean and cared for, in order to give a professional look to our work.
These are the five basic principles that we since creativos online We believe that this must be taken into account when we face a logo design project.
Elements that appear in massage logos
To understand what we want to appear in our logo and what not, we present a collection of logos inspired by this sector. They are logos in which colors, fonts and images related to the world of spa and relaxation have been used.
Lotus flowers or massage stones
Source: https://turbologo.com/
Both lotus flowers and massage stones are two basic elements related to the world of spas, relaxation and massages. You can use it in your logo designs as the main element of the composition.
Bamboo sticks
Source: https://www.pinterest.es/
As in the previous case, bamboo sticks are another of the characteristic elements of this sector. If what you want to convey is an idea of nature, of organic products, of relaxing sounds, the image of bamboo sticks can help you with it.
Female figure
Source: https://www.vecteezy.com/
A very popular design of massage centers is the use of female figures. With this idea they seek a connection with women, giving them a feeling of sensitivity, care, closeness, etc. The use of these female figures is usually accompanied by pastel or light colors that are related to relaxation.
typographic logos
Source: https://www.behance.net/
If you are not in favor of adding an image to your logo and opt for a purely typographic design, you must make a good choice of both typography and colors. You have to make your logo shine and stand out uniquely, using two design elements.
The safe bets for typographic logos for massage companies are usually script fonts with a very fine line or very simple sans-serif typefaces without elements that stand out.
If you make the decision to get out of this aesthetic and not comply with the typical designs of this type of brand, you must, as we have indicated previously, study and know what the company you are working with is like and find an aspect that differentiates it the rest.
When you find that aspect, you must exploit it to the maximum making it stand out and an identity is created around it.
If, on the other hand, you decide to follow a logo aesthetic similar to the ones we have seen at this point, we advise you to try to differentiate yourself from the rest by using typography and colors, making your logo stand out from the rest of the competition.
Remember that the logo will speak for you as a company, it will send a message to the public about who you are and what you offer. Dedicate time to this process, look for references, create a moodboard to get inspired, try different fonts and colors, make your logo unique in the market.