McDonald's is getting us used to advertising campaigns very groundbreaking and capable of bringing us visual wonders like this one created by the German agency Leo's Thjnkn Thank.
The truth is that the idea is incredible and take the shape of his iconic Big Mac to be "enlightened" by what the stalls and boxes are. The campaign is sublime and the creator who has imagined it in his head, we must applaud from here.
Another thing is that the chain of fast food restaurants is in the trigger every two by three by the sweetness of any of your drinks with a lot of sugar. But if we go to their campaigns, like this in which french fries are used to leave us stunned, or this same one with those infinite GIFs, the truth is that they are working on it.
This advertising campaign consists of a series of images in which the very particular image is "evoked"r of some of their burgers. The material for its composition is a theater itself in which you can find the stalls, the boxes and the sides that make up these buildings of so much art and such substance.
The agency has been able to show the power of these hamburgers with a slogan in which puts "the burger in its most artistic form", "A symphony for your senses", and "composed especially by you." As if the burgers overflowing with cheese, lettuce and meat were simply there ...
Now we are waiting for the next ad campaign in which its iconic elements most recognized are used again by an advertising agency in which imagination and creativity are given free rein. They never cease to amaze us, so we want so much more!