Learn more about MediaMarkt advertising

Today's society, we are immersed in a digital era in full evolution and the company MediaMarkt, is one of the main chains in terms of advertising in our country, investing large amounts per year in printing and distribution of their brochures, as well as in other of their advertising campaigns. Today, we are going to focus on analyzing how MediaMarkt's advertising is, we will try to discover what its key points are.

The German chain became popular in our country for its striking slogan "I'm not stupid" that it still maintains in many of its campaigns. A company that is convinced that one of the biggest aces in this sector is hidden in print advertising. Is this statement true? Stay and find out with us.

What strategy does MediaMarkt follow?

We are talking about one of the leading companies in our country and in the European continent. It stands out in the sector of the distribution of electronic devices, both for consumption and services related to it. It has more than 1000 points of sale that are located in thirteen different countries, with a total of 52 workers and a turnover that is almost scary to pronounce, 21,4 billion euros in the previous year. In order to achieve this position, MediaMarkt has followed a series of sales strategies based on 4 points to achieve what it has achieved.

Online and offline campaigns

We can say that we are in a century in which technology is pure gold. An average user uses technology daily and people born during this century no longer conceive of their lives being away from electronic devices. For a company like MediaMarkt, all these are advantages to promote their products and services. The company believes that offline advertising has a more positive result than the different marketing and advertising campaigns that can be created.

Today's society, we are very influenced by what we see constantly, this information, when repeated, is recorded in our memory. So an aggressive campaign that continues to capture the attention of that public through printed brochures is equal to guaranteed sales.

experiential marketing

MediaMarkt has known how to adapt to the market when it has required it. Times have changed, before users valued that the article presented to them was of quality, as well as the price. This idea has been changing and currently, these aspects are not neglected, but other things are valued, such as what X product can make us feel. What we are talking about is called experiential marketing. As part of the strategy followed by the brand, many of its advertising campaigns have varied over the years and have focused on the sensations that different users arouse.

A personalized approach

As we have already indicated on several occasions, we are a society that belongs to a digital world. For this, MediaMarkt has sought to maintain a more personalized approach to its customers in its campaigns. This has been achieved by carrying out different actions such as personalized recommendations according to the interests of the clients, with this what is improved are the sales and the satisfaction of the client both for the treatment and for the purchase process.

MediaMarkt advertising campaigns

Surely more than one of us who have read this publication have been struck by the advertising campaigns of this company, not only because of their advertisements but also when we have seen a brochure of them in our mailbox. An advertising that is characterized by its aggressive creativity, which as we can say, goes much further.

That aggressiveness with which they present their product catalog to us, telling us that they are the ones with the cheapest prices really works. Surely before making any purchase of electronic devices, first of all you go through their website.

The characteristic slogan of this company is one of the easiest to remember in the advertising sector. Very few, are those who do not relate the "I'm not stupid" with MediaMarkt. A slogan with a shameless, daring air that has managed to endure over the years.

The publicity of this company can be liked more or less, but what we do have to point out is that it is not capable of leaving anyone indifferent. In all your advertising campaigns, launches a clear and direct message to the public, always accompanied by undeniable advertising creativity.

Analyzing the last years of the company in terms of advertising, we highlight that They have carried out various thematic campaigns, in which their protagonists were somewhat peculiar and who contributed great personality to the spots. Characters such as Stalllone's double star in some of the company's most famous advertisements.

It should be noted, that This type of creative and aggressive advertising that we are talking about is not far from controversial, as has happened on several occasions. When you get close to the limit, it is very possible that you go over the line and it can bring you problems. This happened when some of their advertising brochures showed images of somewhat sexist women and they received several complaints from women's associations, with the advertisements and brochures being withdrawn in some communities.

MediaMarkt has become one of the leading companies in terms of creative advertising, being aware that this type of advertising can receive criticism, but even so, it has known how to reinvent itself over the years. The media impact of many of their advertising campaigns is undeniable.

MediaMarkt Ads

It is up to you if you consider MediaMarkt's publicity good or bad, we are not going to get involved in that. The only thing we're going to do right now is show you a small compilation of some of the most famous company announcements.

ad 2010

Being happy costs very little

we all want everything

I'm not stupid

Everything else is nonsense

In summary, the company has known how to establish both advertising and sales strategies knowing how to play with online and offline marketing. In addition, it has known how to study its consumers and offer them what they needed at the right time, making use of experiential marketing with which it manages to connect with the public and sell them emotions.

Its advertising has been creative and aggressive in equal terms, managing to leave no one indifferent, even touching the limits of common sense. Do you think that the advertising of this company works correctly?