When we observe a logo, the design of a record cover or a book cover many times we wonder who is behind its creation, one of the most well-known is the famous logo of new york city that reads in black letters on a white background “I? NY ".
The pure simplicity of this design, the thousands and thousands of times we have seen it and the huge amount of copies that have been made of it on t-shirts, coffee mugs, flags, sweatshirts, etc. It makes us wonder who its creator is, who is none other than Milton Glaser.
Milton Glaser carries graphic design through his veins
Milton Glaser was born in New York in 1929 within a family of Hungarian immigrants. In 1948 he began his studies at the renowned Cooper Union Art School, from which he later would become director.
In 1951 he emigrated to Italy to continue his estudios at the Academy of Fine Arts in Bologna with the Painter Giorgio Morandi.
Your creative perspective goes from illustration to architecture. Prolific creator of posters, he became a very influential figure in the design thinking and current education and is considered one of the most famous representatives of the American school of graphic design.
In 1955 Glaser returned to New York where, together with Seymour Chwast, Edward Sorel and Reynol Ruffin founds the famous design studio Pushpin Graphic. The studio's unique style stimulated the imagination of the design world with its bold approach to design and illustration. During his years in ehe Glaser studio impressed the world with the poster for Bob Dylan's popular 1967 Greatest Hits album.
Creator of unique and unforgettable designs
Creator of more than 300 famous posters with whom he made a name for himself in the world of design, Glaser became an integral part of North American culture with the creation of the I Love NY logo, a logo that is now an integral part of the landscape of this country.
But these are not the Glaser's unique merits who is also responsible for the graphics and decoration programs of the restaurants of the disappeared World Trade Centerr, the new image of Union supermarkets for which it is responsible not only for advertising, but also for architecture, interior adaptation and packaging. product of your creativity.
Among other highlights we can name the conception of an international symbol to designate AIDS for WHO, among many other works.
In 1983 he founded with Walter bernard the WBMG studio that specialized in the design of publications and magazines, his works are the magazines: Jardin des Modes; L'Europeo; New West; L'Express; Channels; The Washington Post Magazine, New York Match, Paris Match; and the renewal of the Spanish newspaper La Vanguardia who hired him to make a profound change to the publication coinciding with his conversion to color.
The list of his creations is really extensive and it would take more a book than a simple article to understand his important contribution to the world of graphic design. Such is the recognition of this designer by the art world that his work is permanently exhibited in museums as relevant as the MOMA, The Israel Museum and the reputed Smithsonian Institute in the North American capital. Among the many awards deserved over the years, one could highlight the one received in 2004. The Lifetime Achievement Award from the Smithsonian Cooper-Hewitt, National Design Museum, for his extensive, profound and significant contribution to contemporary design practice.