Any creative project that you have in your hands has to go through the process of creating a moodboard. To find a unique and coherent visual style, carrying out a mood board is one of the most complicated phases, but it is also the part in which the elements that will differentiate one brand from another are found.
In this post, we want to talk to you about this creative technique, which leads us to develop a visual universe through references and also, we will show you examples of moodboard, so that you understand in a visual way what we are talking about.
the mood boards, They are usually made up of photographs, colors, textures, fonts, cutouts, etc., a set of references that inspire us and are within the channel of the values that we want to transmit.
What is good about using moodboard?
Not only is this technique used in the world of design, it is also used for interior design, organizing an event, for fashion collections, photo shoots, etc. In short, in any project that has visual representation.
It is a key tool in creative processes, it is a very useful technique, since Through it, the foundations of the visual identity with which you are going to work are laid. It is a more dynamic way, within the research and documentation process, which must be done before the design phase.
As we pointed out before, the first step before starting to compose the moodboard is have a clear idea of what you want to achieve with the brand you are working with, with a basic idea the search for elements will be more focused.
Another aspect to emphasize is that Not everything that is added to a moodboard appears in the final design. In other words, if you have selected 3 colors, they do not have to appear all, they provide you with a guide to the palette that best fits the personality of the brand.
Best Mood Board Examples
As we have already mentioned, the moodboard technique it allows you to extrapolate the ideas that the brand gives you to customers, or for mere personal inspiration. Here are a few different examples to give you some inspiration.
interior design mood board
We do not have to be professionals in graphic or interior design to be able to work with this technique, any user can do it when they are looking for inspiration for a project, whether redecorating a room, creating a work or even a change of look.
In this section, interior design moodboards They are one of the most common that we can observe, in them appear elements that have to do with decoration, textures, colors, furniture, etc.. You just have to gather images that excite us and fit with our ideas.
Fashion Moodboard
Moodborad and fashion are two elements that go hand in hand, it is a essential tool in this sector when preparing collections. The designers and their team are in charge of creating a collage by bringing together different images, fabrics and colors that show the inspiration for the textile presses. This way of visualizing it helps to give life to the pieces, to know how they can look before they are made.
As we have said, the elements that appear in the conception of fashion moodboards are fabrics, textures, colors, finishes, sketches of both clothes and models, photographs, makeup inspiration, etc.
Moodboard in advertising and design
In the advertising and graphic arts sector, This technique is one of the first steps that are taken, since through it all the information that the clients have provided to the design team is gathered. about how they are, what they are and what they want to convey.
It is a highly visual creative technique that helps bring the idea down to earth, thanks to the different elements that compose it. It helps to show clients in a physical and visual way, where the work, the idea, is going to go. The moodboard is the starting point of the concept and what will lead to the final design.
Creating a mood board will take time, but you will be able to build a visual guide that will help you mark a concept and see what the final result will be like. It is the fastest and most practical way to show in a visual way, to visually communicate with clients, with the help of this collection of elements you can show the direction in which the project is going.
When starting a project, the first things are all words, paperwork and concepts, which can even become confusing. Thanks to the moodboard, you land those ideas that arise in the delivery of the briefing and allows you to visualize the concepts that were discussed, with a graphic style.
Digital tools to make a mood board
There are many options to create mood boards, from the manual way, cutting magazines, newspapers, materials and others, to tools to do it digitally.
Illustrator or Photoshop are one of the most used design programs for mood board design. You can freely arrange images, choose sizes, write key concepts anywhere, add different colors, etc.
If you are one of those who loves Pinterest, it is one of the platforms where you can find more references, apart from in the image banks. You just have to create a board, and start saving all the images in it, both from Pinterest and from other websites.
Niice or Moodboard Lite, are two platforms that have been created specifically to easily create a mood board. The same happens with Dragdis, with an account on this platform you will only have to drag and drop all the elements that inspire you.
As you can see, There are many ways to create a mood board, you just have to choose the way you feel most comfortable. There are those who prefer everything digital, and others who prefer to have it physically and be able to play.
If you want to experiment with visual ideas very quickly, the moodboard technique is the one, since it does a lot lighter and more fun the whole process of research and search for references.
We encourage you to start trying, cut, tear, paste... you will surely find your most creative side while having fun.