Google AdWords is the google advertising tool that will allow you to create simple ads that will impact users looking for information related to your company. These ads stand out from the rest of searches.
Also allow to be present on the display network What does it mean? It's as easy as being on a series of partner sites that reach 95% of web users. They are those ads that appear on the webs, either between the text or the sides, or even on YouTube. They are more flexible, they can include images, banners, among others.
In Google AdWords the important thing is not how many times your ad is shown, but how many times a user clicks on the ad and you lived your website, that is, only you will pay for the number of clicks.
It is a good tool to promote your website and reach the target audience.
And how do you create an ad on Google Adwords?
It is as simple as accessing Google Ads, in the home we can access by entering an email and password, recommended gmail.
The next step is to add our website or our Facebook account. Different inputs will appear. They will ask us about the budget, target audience adding the area / location, search network (google) and display network referring to websites, banners / images, YouTube, among others. Finally, the most important thing is to indicate the keywords (keywords) that will serve us so that when someone searches for a service we can appear. Make a list of words that relate to our business / service. The recommended minimum is 15 words. We have to ask ourselves the following question:
What words do my clients search for me with?
We are going to have to establish the offer, being the first campaign it is best that we mark the automatic option. Once we have a maturity in the sector we can switch to manual.
To finish, we must write an advertisement composed of:
- Qualification.
- URL
- First descriptive line (35 characters).
- Ad text.
It is important that in the title we add one of the keywords to generate greater relevance in google and our position is better. The rest to complete will be the billing information and the review of all the information added.
Give your business a boost!