The most powerful tool for a graphic designer is the imagination. As a result of this, all the ideas and subsequent designs that we capture arise and amaze viewers and clients. This is achieved thanks to that vision, which is normally not the first, of designers to sell a product, create a need or to see with different eyes that movie that does not attract your attention. The same happens with your cover letter, which for a business are its original business cards.
Original business cards are necessary when you are trying to sell. Whether to clients (B2C) or to other companies (B2B), since every image and even more so the first, as explained in this article, is very important. That is why, according to the colors of your company, making a design of your original business cards is essential to win "a battle" with your client and get to sell what you propose.
Here we are going to show you how other businesses have made their business cards in the most original way to attract attention. Not only taking care of the detail of the design, but also its functionality, establishing the best criteria so that the business card is beautiful and functional. Something that should never be missing, since no matter how beautiful it is, if it does not have the correct information, it is of little use.
How should your business card be?
First of all, let's understand how our business card should be. Since many of the companies make a traditional card and many others, they choose to change the format. This can be useful depending on the type of audience you are targeting. But perhaps, if you innovate too much, your public does not understand so much why or where the elements are.
Thus, the most normal thing is to make a standard business card in its size. But it is also important to know what orientation you are going to give. Landscape orientation is the most common, you can place in more space, more data. Without being too saturated. The vertical format is usually the least used, but if the information you want to show is basic, such as the company name, the name of the contact person, their telephone number and an e-mail, it is very attractive.. Of course, you will have to see very well how to place it so as not to run out of margins or that the letter may be small.
- 1038×696 pixels (300dpi). This is a large rectangular format.
- 813×813 pixels (300dpi). This is a totally square format.
- 874×378 pixels (300dpi). Just like the first, but in a "mini" size
Other aspects must also be taken into account, such as the thickness of the card. Depending on the thickness and texture, it can be more pleasing to the eye. Of course, at each thickness, the price is more expensive. But if you want people to keep your card for a long time, it may be important to choose a more appropriate thickness. You can also take on less important aspects, like wanting to round the corners.
Business card for a guitar teacher
This card is the most original and most personal that you can find Its design may not serve you for what you need to do, but it can serve to inspire you. If you are making a specific design about a profession, you can choose something similar, adapted to your profession. That is, if you want to make a business card for an architect that looks like a crane or a building to be built, it can be useful.
TED TALK business card.
It is true that this business card is worth giving away. But if you work for a high-profile company and the CEO of that company wants to make a great impression, this is a great idea. Made of methacrylate and totally transparent, no one would say to throw it away when they are given it. It is a good design to impact among those clients with whom an executive director can relate.
Business card of a Coach
For those who do not know what a Coach is, their profile serves to motivate people through a positive attitude.. That is why they continually talk about increasing a smile when we do activities we don't like or about proactive attitudes. They justify this by saying that "vital" energy runs out every time we get angry. or we take negative attitudes to face problems.
The business card that you see in the image justifies this type of message. Given that the yellow bars can show the energy and when we take the card out of its envelope it looks like it is spent more or less. It is a curious and original detail. The fact that it also has two parts to store the card is very original, but it is also more expensive. Because you have to do two supports per business card.
Original business cards for a market
The following card is at least unique. The card is about a business within the municipal market of Curitiba, Brazil. It represents a kitchen grater for food (such as cheese). It's a risky card since all the information has to be concentrated in a very small space. In this case, as it is a food market and not a specific business, you do not need added personal information.
That is, it is not a card that is about establishing business connections but a form of advertising different from traditional brochures. The information that can be appreciated is the address where the business is located in the market, a telephone number (which could well be customer service on the market itself) and his name. For the rest, it has some holes and some shadows to simulate the grater, which obviously wouldn't work even if many tried.
These are some examples of original business cards, but if you need more, you can continue searching on our website Creativos Online or online. You can add a comment to this article with your business card and give ideas to the creative community.