Who said that the original business cards are gone? It is true that in Spain giving a business card is something strange, and that many times it catches you without knowing what to say or how to act at that moment. But in other places it becomes a protocol. For example, in Japan, when you are given a card, you have to ask a question about the information on it. If not, it is considered an act of bad taste.
Now, there are many ways to make business cards; And sometimes finding the perfect design takes time. But the end result is worth it. Therefore, below we want to give you some ideas to make original business cards.
Why bet on original business cards
Think for a moment how you would react if someone gave you a normal business card, with the name, address and phone number. You would take it, you would look for a few seconds and that's it. It wouldn't do its job until you really needed it, right?
Now, imagine that they give you a card with a fun design, for example that the name of the company is vertically, or that it is also the first letter of each informational data that they want to enter on the card. What would it draw your attention to and would you stare at it?
Well, that's the reason why original business cards are so much better than normal ones; because you will get the attention of the person to whom you give it, but by reminding them of that card, you will also be getting them to talk about you, show your card; And believe it or not, the photographic memory that many people have will make them remember what your card was like to look for you in case they need your services. But, for this, you need to create a good original business card that is consistent with your business and your company. You know how to do it?
Ideas to create original business cards
As we know that creativity and originality sometimes cost us, here are some ideas and keys for you to put into action when creating your original business card. It does not mean that you use it, everything, but it does mean that you take a look at the possibilities you have to, somehow, get out of doing business as usual.
Original and die-cut business cards
Right now die-cut business cards are taken, that is, they are split or placed in different ways. For example, one where they cut out your silhouette, or that of your company logo, in order to use it as decoration (if they like it, of course). For example, you could consider doing it with a vet clinic, where the silhouettes were animals.
Another option would be to give the card as if it were a small puzzle, disassembled, so that they can spend a few seconds creating it and thus obtain the information. That way you make yourself something more fun.
Cards with pencil cases
Can you imagine a card that had a case? Well, that is what we propose. It is about placing the card inside and making a cover to keep it but that everything goes according to your business.
For example, if you have a record store, why not a card that looks like a record that you take vinyl from to put on the record player? Original is.
Alternatively position the card in such a way that, with the sleeve, it shows an image, and when you remove it, the image changes.
3D business cards
More than in 3D, it is that they have some element that can be touched, have texture and that goes according to your business. For example, if you have a blanket and quilt store, you could make one part of the card have soft padding, such as a wool quilt, or a deep pile rug.
Original business cards - changing the shape
Do not stay only in the rectangles (horizontally or vertically), bet now on the changes. Try square, round, diamond-shaped cards or whatever you want. You can even copy the shape of something characteristic of your company (for example, if you have a greengrocer, choose a fruit that is kept all year round).
En general, the keys to build original business cards today are in:
- Use creative shapes or silhouettes.
- Use very representative and quality images that attract attention.
- Text the least, only the most necessary data.
- Interactive or with augmented reality (they will be the future, so keep that in mind).
- Agreements with your company (in color, related to the work you do, etc.).
Examples of creative business cards
Before we finish, we would like to leave you some examples of original business cards that, because of how they were created, attract attention. We do not tell you to copy them, because then they would no longer be "original". But they can give you new ideas that will make you succeed.
Funny divorce card
Source: Ticbeat
When a couple wants a divorce, they go to a lawyer, right? Well, this card, created by James AW Mahon, what it does is give a card that can be cut in half, as is done with divorce, that the two people separate.
Now, we see the error that His name is also broken, when his phone and email are not. So keep it in mind if you are going to make a design like this so that the name is on both.
Card for Yoga Professionals
Source: Tic beat
What is the most characteristic of doing yoga? Have a mat, right? Well imagine making a business card that you give rolled up and that looks like a real mat, only in miniature.
This is exactly what they did at a yoga company in Vancouver. And you will not say that it is not creative.
Ideal for a dentist
Source: Tic Beat
Dentists cure us of cavities (in addition to other things). So having a card showing a tooth with a cavity is not a bad idea. But little creative. But what if the business card is inside and when you pull it, the cavities disappear? The thing changes.
That was what the Dr. Anita, who created a design in which a part of the image of the phone shows us a tooth decay that disappears.
There are many options for original business cards, but the important thing is that they encompass both what you do and what people relate to your company. Once you have it clear, you just have to play with it (and look for a printer that can make it happen).