Imagine that you are watching a movie or a series on television, and suddenly they go to the commercials, but instead of changing the channel you are watching them. Or hearing them. However, you are not attracted to them and you soon focus on other things. Are you bored by advertisements? What if suddenly there is a phrase, a sound, that makes you notice what is happening on television and suddenly you can't stop thinking about what you just saw? What if we change the scenario for the Internet and the same thing happens? The Original advertisements are becoming increasingly rare because, as the saying goes, "it's all made up."
But there are always creatives who know how to 'curl the curl', create a work of art that attracts attention and that is described as the best that has been done. So today we want to give you some ideas of those original advertisements so that you know what the basis is and why you should not do what everyone else does, even if only you do it. It's about making a difference.
Why bet on original advertisements
Original mailers are not easy to do. Require hours and hours of thought, creativity, failures and mistakes and disappointments. We are not going to hide this. Creatives who work on ads know the difficulties they go through to capture people in as little as 20-30 seconds; sometimes even less.
But when you do, it is a resounding success. More if we talk about the fact that now all those original advertisements can end up going viral, not only through word of mouth, but also through social networks.
To give you an example. Coca Cola. As such it is a great brand, but what ad do you remember about it? Perhaps you can refer to the "Coca-Cola hour" that was a resounding success and everyone linked 11.30:XNUMX in the morning to "Coca-Cola time" because it was the time that was put in the advertisement and because you knew that at that time there was something important.
Or also that ad in which he said that Coca-Cola was for everyone, and specified: “For the fat people. For the skinny. For the tall ones. For the bass. For those who laugh. For the optimists. For the pessimists… ”.
Original mailers have great value for brands due to the benefits they get from these. For example:
- They make everyone feel good about that ad. Because they give the public something that no one had thought of and they squeeze creativity compared to always showing the same thing.
- You gain more visibility. In the sense that it will be shared much more than a few seconds on television, the Internet, radio ... The networks also make the content go viral even more.
- Everyone talks about the ad. You make it a topic of conversation where, at the same time, you will be advertising the brand itself. And more people will want to see the ad.
10 original advertisements that you cannot miss
As we know that the best for explain the original advertisements is that you see examples of them, here we have collected only a sample of the many that we can find (although, compared to all the advertisements in the world, they are a small part).
Original commercials: Old Spice
Old Spice is one of the brands that has once again gained a lot of prominence, especially since a few years ago, when they launched an ad that caused a real shock among the public. And we cannot say that they qualified the ad as original, but rather as rare. But one of those rare ones that you don't mind seeing.
Well in this case, the "smell like uncle, uncle" wowed everyone.
Original commercials: Kitkat
When you hear KitKat, the most common thing is that you think about giving yourself a break. And one of the areas where more people will be a respite from your busy life is the park benches. Many sit there to relax, to share a quiet moment, and yes, to take a breath.
So, the creatives decided that one of the best original commercials was to link KitKat to that respite bench, and they turned it into the KitKat tablet. A complete success.
Volvo
This ad with over 92 million views can be rated as one of the best original advertisements. And you will see the actor Jean-Claude Van Damme in it.
But actually It is not because of the actor himself, but because of what he does, a full spread of legs, mounted on the rear-view mirrors of two trucks, which are driven in reverse and gradually separate to reveal an image that leaves you open-mouthed. Literally.
Original commercials: WWF
WWF is the NGO that cares for the environment and animals. And they almost always get their ads right. But undoubtedly one of the most impacted was this, the "lungs of the Earth." And it is that, in it appeared two lungs made with the trees, and how they were destroying one of them.
If we consider that it is the trees that allow us to have oxygen to breathe and live, it is an image of the harsh reality that the hand of man is making.
Mr Clean
Mr. Clean is one of the best known cleaners, and he says that he leaves everything very clean. So it is normal for this image of a couple crossing a zebra crossing to attract attention because one of those lines is whiter than normal. Normal, it was Mr. Clean.
Original commercials: Nike
This is one of the longest original commercials in history, because it lasts more than 4 minutes. However, despite offering something so long, and running the risk of boring, the truth is that they achieved the opposite. It has more than 97 million reproductions and a union of footballers with some more surprises.
Adidas
And another sports brand that knew how to make something iconic that is typical of any footwear: the box where you keep the shoes.
Original commercials: H&S
This brand of shampoo gave one of the most funny ads ever. In it, a lion with its disheveled mane and volume. In the following image, the same lion only, thanks to its smoothing shampoo, appeared with a smooth and well-combed hair.
Ford
This image of Ford was one of the most appreciated when it came out. And it is that, with this photo, it was already indicating a lot. If you notice, only a Ford key comes out, with a silhouette that look like buildings. And the phrase: The city is in your hands. To indicate that with the car you can go everywhere.
Original commercials: Pepsi
This Pepsi ad is one of the most remembered and original, not so much because of what happens itself, but because of the music that is played and the song itself. In fact, Pepsi went much further with this ad than any other brand.