Angela Wright revolutionized color theory by identifying links between color patterns and patterns of human behavior. She discovered that all colors can be classified into four tone groups. Then he developed the system Color Affects which identifies the link between four color tones and four personality types. If harnessed correctly, designers can use the Color affects to control the message of your color palette.
How color psychology works
Color is light, which travels towards us in waves from the sun, in the same electromagnetic spectrum as radio and television waves, microwaves, X-rays, etc. Light is the only part of the spectrum that we can see, which perhaps explains why we take it less seriously than the invisible power of the other rays. Isaac Newton proved that light travels in waves, when white light shone through a triangular prism, and when different wavelengths of light were refracted at different angles, he was able to show that the colors of the rainbow (the spectrum) are the component parts of light.
When light hits any colored object, the object will absorb only the lengths waveforms that exactly match your own atomic structure and will reflect the rest, which is what we see. Color is energy and the fact that it has a physical effect on us has been proven time and again in experiments, especially when blind people were asked to identify colors with their fingertips and everyone was able to do so easily. .
The shorter the wavelength, the stronger the underlying physical effect.
The key factor Angela Wright recognized when studying the psychology of color it was that, equally, there are no wrong colors; It is the color scheme that triggers the response; I might have a gray sky on a summer day, but our reaction to that gray with the beautiful colors of the summer landscape it would be different from the combination of a gray sky with a predominantly snow-white scene.
Color group 1
Group 1 colors are light, delicate and warm, and contain yellow, but not black. Examples include soft cream, turquoise, and cobalt. “They are lively, crisp, fresh, clean and youthful; all about new beginnings, "says Wright.
The personalities that these colors reflect are "externally motivated and eternally youthful." Light on their feet, these people love to dance and are smart, but they don't like to be bogged down in academic debate.
Second color group
Group 2 colors are cool (contain blue), midrange (most contain gray) and delicate, but not necessarily light, for example raspberry, maroon, or sage green. Features include understated elegance and timelessness.
"The personalities are cool, calm and composed," says Wright. “They are internally motivated, but they are very sensitive to how others feel. They don't want to be at the forefront of anything, but they will be the power behind the launch.
Group 3
Group 3 colors are warmer than Group 1 (contain more shades of yellow base), intense and fiery, and contain black. Examples include olive green, burnt orange, and eggplant.
Friendly, traditional, and dependable, these shades are popular in branding and working for well-established companies. However, they can convey an authoritarian character or appear outdated if used incorrectly.
Group 4 personality
Group 4 colors contain blue. They are pure and very light, very dark or very intense. Containing black, white, magenta, lemon and indigo, the characteristics of this group include efficiency, sophistication and excellence, but misused, the colors can be seen as unsightly, materialistic and expensive.
In practice, the psychology of color works on two levels: the first level is the fundamental psychological properties of the eleven basic colors, which are universal, regardless of what particular color, hue or hue you use. Each of them has potentially positive or negative psychological effects and which of these effects is created depends on the personality types.