If for whatever reason you work or study in something related to packaging, branding and marketing, Pantone's new range of metallic colors is ideal to have in your hand a series of perfect color tones for these matters.
The goal of that new range of metallic colors from Pantone is to attract the eyes of consumers so that they pay more attention to all kinds of products. In total there are 655 metallic colors that can be had in hand if we go through the acquisition of the new Pantone book.
Not only branding, marketing or packaging, but they are perfect also for logos with those light, medium and dark tones. There are all kinds of colors such as gold, silver, platinum and one called "gun metal" which is related to weapons.
Pantone's guide to metallics comprises 354 dedicated to packaging and 301 dedicated to marketing or commercial. Among them we also have the base color of 25 percent of Pantone's new trend colors, rose gold.
Pantone coming soon help designers with what will be four forecast groups of metallic trend colors. We already have a present with Artful Simplicity and that is a color scale from gray to gold copper.
And if you have enough money, you can choose to purchase Pantone's new book for this new range of metallic colors from their website. Its price gets a little out of hand, as it happens of the 300 dollars, although for a design studio it will surely be a great purchase due to the treasure they will have in their hands and which they can always approach for inspiration.
That inspiration for a new client logo, that CTA button of a website or that package to send all those products that we sell from our ecommerce, you have it from Pantone and its metallic colors; neither miss the 2019 color palette.