From Prince to a political party like Podemos, the color violet has been a participant in different ways of understanding all kinds of concepts or design. It was Prince who carried it as a flag so that we quickly have a close bond with this artist who became known for songs like Purple Rain herself.
It is now when Pantone, an authority on this color, the one that has revealed its color for the year 2018. This is the mysterious PANTONE 18-3838, or what we can also know as the ultraviolet. A shade of purple that, in the mouth of Pantone, signifies the ability to communicate in an original, ingenious and visionary way.
This color chosen by Pantone for this year is in contrast to that very fresh green, PANTONE 15-0343. While "Greenery" was everything related to the search for quality and harmony in a chaotic world, the ultraviolet comes to bring us closer to the unknown or what is yet to be known.
It is Leatrice Eiseman herself, executive director of the Pantone Color Institute, who clarifies that we live in a world where imagination is required and a lot of invention. It's this very kind of creative inspiration that PANTONE 18-3838 ultraviolet color expresses, a blue-based purple that takes our consciousness and potential to the highest level.
It is she herself who expresses the meaning of this color that opens the way for the exploration of new technologies even the greatest of artistic and spiritual expressions. A contemplative and complex color that suggests the mysteries of the cosmos.
Ultraviolet is not the first purple that has come out of Pantone this year, as early as August of this past year, in honor of the death of musician Prince, unveiled his own shade of purple, which was inspired by the artist's purple Yamaha piano.
You have more information about this color from here.