photography logo ideas

Photography has always been one of the techniques that have figured most in graphic design, but if we mix photography with identity, we don't know for sure how to begin to unify the pieces of this extensive puzzle.

That is why it has been necessary to offer a series of ideas to be able to design a logo that suggests and transmits all its character and personality on its own. In addition, we are also going to show you some of the brands of companies that are dedicated to the audiovisual or image sector, which you will surely know and which have gone down in history for how they communicate their objectives and represent them.

The photograph

Before advising you on some aspects of identity or branding, it is necessary to explain what photography is so that you can fit together those pieces that fall by the wayside. Well, in short, photography is a technique or an activity that is part of graphic design and that is responsible for capturing and projecting some of the moments we live and convert it into image form.

To get this image to form, there needs to be light, That is why the basis of photography is based on light. But we do not want to delve into very technical aspects, but rather we want you to know what we are going to face, in the design that we are going to make.

In short, if we put light and glass together, an image of what we have around us is projected and it is important to know that without light, photography would not exist.

Photography and design

When we talk about photography as one of the branches of design, we figure that a designer must have knowledge about the image since it is based on being an element that he will have to work with when designing. In addition, you will not only need knowledge of photography and what type of image he will need at all times or how he will edit it so that it fits into his design.

But you will need a theory of the image where psychology comes into play. If we consider that photography is art too We must consider that the design will need the image and in this way a psychology and a subsequent analysis to answer questions that you already know, such as: what I want to transmit and how I want to transmit it.

That is why it is important that you know and understand that long before designing a logo, it is important to know what we are facing and why we are facing it. In short, when we design a brand for a specific company dedicated to photography, we start from the basis of concepts such as: camera, light, objective, capture, project, etc.

But it is also necessary to understand what these concepts mean, since our brand may be overloaded with many of them without counting that they are overloaded with many of them. Here are some ideas to get you started designing.

Ideas to create the brand

Between the main points are:

the naming

Before starting to design, you need to think about what type of logo you are going to design, as there are many and very different ones. Many of them start with the name of the founder of the company, in this case it is ideal if your brand is going to be personal and you are going to work autonomously. But there are others that need a more abstract and general naming since your brand may be for a certain much larger company. Definitely, Before starting with the figurative, you need to think about the naming.

competition

Fortunately and unfortunately, there are companies that sell the same product as ours, and that is neither bad nor good, but rather it is part of the market and the competition of companies. It is good to have competition, therefore, it is necessary that Before creating your brand, know who your main competitors are. Not only does this help you to better position your brand, but it also helps you to be inspired and to have an example to follow. Do not stay with the first one you find, carry out a broad generic search that will help you in the selection process.

values ​​and goals

The values ​​and objectives of a brand are a series of requirements that must be present in the foundation and development of a brand. It is essential that you show your audience how you are going to communicate with them and the image you want to project on others. You can choose to use serious and constructive values that over time you have in mind to grow and increase the value of your company. Or conversely, you can opt for lower standards where you just want to better accomplish your goals in a smaller space.

The target audience

The target audience andIt is what defines who you are going to target, what sector or group of people your brand will be aimed at. To know and know the answer to these questions, you need to take into account aspects such as: age, sex, socio-cultural level, socio-economic level, tastes and hobbies, etc. It is part of one of the marketing strategy points and helps to better position the brand in the market. Once you know who your customers are going to be, you will have almost everything.

The type of trade

When we talk about the type of business, we talk about the type of company you want to be. There are many types of businesses, online stores that sell their products in electronic markets, physical stores located in different cities, stores that only sell their images on web pages, etc. Before starting to design your brand, you need to reflect what type of business or company you will project to your audience. 

If you do not know the types of commerce that exist, we suggest that you document and inform yourself about it since it can help you find what best suits your initial proposal.

Between secondary points are:

The logotype

The logo is the corporate image that will visually define your brand. A logo to be used for a certain photography brand must be simple and easy to identify. For this you can use geometric elements that evoke some of the parts of the camera such as the lens, an objective, a diaphragm opening, etc. Remember that each of the elements that you incorporate into your brand will define the type of business you are and how you sell yourself.

Typography

It is very important that the font you use is as readable and clean as possible, since it is the first thing that is going to be read and it would not make sense to apply a font with a low legibility range. We advise you to use sans serif typefaces or with a detailed, inconspicuous serif. It is not that serifs are the least indicated, but because of their appearance, they usually have very classic features and can age and completely change the character of your brand. Take this element into account as it is the most important along with the graphic elements you add to it.

Effects and gradients

It is not that they are the main enemies in the design of a brand, but that they are not the most suitable since they can dirty the image of your brand. We have to remember that a brand does not have to be as flashy as possible but the most functional. Adding heavily enhanced lighting or gradient effects to it will only make the brand name and value missing and confuse our audience. A brand must be composed only of those elements that we consider necessary, that is, a clear and simple image.

Color palettes

Another detail to take into account is the color palettes, it is normal to do color tests and finally stay with two or three ranges. Avoid taking into account colors such as yellows or very bright colors visually, since they are not the most recommended since they lose vision in the distance. Keep warm and cold colors in mind, make contrasts with these two types of ranges since they are usually the most seen in brands. On the other hand, if you prefer an easy-to-identify brand, use only black and white or simple monochrome tones.

Conclusion

These have been some of the best ideas to design a logo or a certain brand for the photography sector. There are many options that exist when we design, but there are few that are much more functional or correct when designing.

You can also carry out a wide range of searches on the most recognizable photography brands or search for photographers and be inspired by their logos or brands. In addition, we can also make comparisons with our brand and thus observe the similarities or differences between them.