Pinterest: A tool between client and designer

Why is it useful for a designer to use this tool?

With the arrival of new technologies, the work of the designer has changed in such a way that you no longer need to be physically present at your job, more and more creators are working as "Freelance" from home or elsewhere. This change in the work system offers the designer the possibility of reaching a greater number of clients since all these physical barriers are eliminated, bringing with them positive parts such as the reduction of costs at an economic level since they no longer need to have a physical place to work.

With this technological development, new ways of telecommuting, new tools to help teamwork without the need to be physically present, one of those tools is the partner networkl Pinterest, this social network (similar to Facebook) is not at first glance a tool for this purpose but it can be a powerful ally when working with a client since it allows us to create folders (boards) and share them with other people offering the possibility of expanding the content of the album between both of them.

On the one hand we have the creative part, Pinterest is an incredible tool to find references to all types of work, whether graphic or any other style. On the other hand we have to bear in mind that remote communication is often complicated and it is very comfortable to use this social network between client y designer.

In this first capture we can see the main part of Pinterest, here we find the main quality of this social network, the boards to organize work.

Share references on the same board so that the designer knows what the client wants and the designer can teach them similar lines of work at the same time. The client will be able to see references with a good graphic level and better understand the success stories that are created by professionals and not by any type of person outside the profession.

Pinterest offers confidentiality when working with its boards, allowing its users the possibility of creating secret albums that only the user or those authorized by him can see. This way of working is very useful, I myself have several boards where I add all kinds of references for personal or professional work. At the same time, it is a tool that allows you to act like any type of social network focused on artists, you have a reference bank, the possibility of uploading and cataloging all your work ... etc.

In this second capture we see how Pinterest offers us the possibility of creating a secret board that only we could see.

We must never forget that communication when working is essential to achieve a good result, for this reason we must use all those tools that help improve communication with the client. It does not matter if we use Skipe, Facebook, mail ... etc, what matters is that we manage to break down that communication gap caused by distance.