Saul Bass father of film credits Modernist was an important modern artist who created some of the corporate identities most important in the United States. Centered on graphic design and advertising this artist made a place for himself in the world of cinema where started working with filmmakers well known as Alfred Hichcock himself.
Un style that combined the geometric forms unrealistic with very saturated spot colorss gave rise to what would be the Saul Bass style. Recognized as one of the leading parents of credit titles for creating animated titles where he combined his personal style with little graphic storiesFrom that moment the world of cinema would never be the same.
saulbass He not only stood out for his credit titles but he also did it for the poster design where he managed to create designs by using simple shapes.
If we look closely at Saul Bass style we realize how he combined the Flat colors saturated with pretty simple shapes, which used to be silhouettes. These elements combined with each other achieved very striking compositions and easy for viewers to decipher, which is why his style was so important at the time.
His style not only stayed in the world of the poster but was also taken to the credit titles where I created something totally new for the world of cinema at that time, little stories saw the light in all those films where the great Bass participated.
We can see some of their credit titles in this little video:
It is curious to observe Saul Bass corporate jobs because his style in this type of project it was totally differentBeing corporate images, Bass's proposals were very clean but with equally incredible results. We can observe some of the corporate identities that Saul Bass designed and not seemingly appreciating the quirky style we saw in poster design. In a very subtle way if it is true that he used flat and quite saturated colors but when dealing with logos it is something more common, in the same way he stood out in this sector.
A great modern artist with a very peculiar style that marked a before and after in the world of cinema both on and off the screen with his peculiar way of seeing the world of graphic arts.