Shocking advertising

Advertising is already an element that is part of our lives, as much as we ourselves depend on it. And it is not that we live hooked on it, but we do see ourselves conditioned and sometimes manipulated, by everything that it tells us, shows us, or teaches us.

There are many types of advertising that can be surprisingly shocking, others that, instead, are just an informative message, and others that try to persuade us and convince us of something that we probably already knew.

In this post We have come to talk to you about shocking advertising, yes, as you read it. A type of advertising that goes beyond an informative message, and that tries to find a background both in the connotative part of an image, and in the denotative part of a message.

Here we go.

Shocking advertising: what is it

Shocking advertising is defined as an advertising genre or typology that, in a certain way, tries to generate a series of feelings and emotions that, other genres avoid or omit it. In a certain way, shocking advertising aims to create a series of visual and psychological emotions in the viewer, so that, in this way, the receiver is able to perfectly remember what he has seen and is persuaded once again by the impact. who has generated what he has seen.

Within advertising marketing, This type of advertising is considered one of the most used in thousands and thousands of campaigns of many brands. In fact, it is one of the persuasion techniques that have been most developed throughout many campaigns that have been designed.

The objective for the brands that bet on this type of advertising is nothing more than trying to find a quick and subtle way to sell their products through a message that tries to create a feeling of anguish in the viewer, so that, that feeling of anguish becomes a sales opportunity for the advertiser or company that tries to communicate said message.

Features

1. shocking advertising it is considered one of the main stimulants for the purchase of products. In addition, it also gives access to an innovation in the trade and in the market of many brands. So it not only increases the demand for it, but also encourages many brands or companies to commit to a new opportunity for change.
2. Try to persuade the consumer so that, in a certain way, he is involved in the product and buys it immediately. Not only is it capable of entering their eyes, but rather, it aims to enter the mind of the consumer, get to know them deeply and enter their feelings and thoughts quickly and effectively.
3. It gives importance to what is important. That is to say, we have always seen advertising that has tried to convince us of something, but the only thing it has done is the opposite, try to stretch a piece of gum that does not end and in the end, bore the viewer and downplay what they are seeing. . Shocking advertising tries to do the opposite, with a message and an image, getting the viewer to focus only on what is important in the story, the product and its characteristics.
4. Create more and more audience. It is another reason why many brands opt for this type of advertising. It is very easy that, in a certain way, your product reaches a large number of people or public beforehand if you bet on advertising that generates great impacts on society.

Examples of shocking advertising

sonyrealtime

Sony is one of the audiovisual product brands that best highlighted its Sony real time campaign. It was one of the most impressive campaigns carried out during that year, since he tried to create a 3D advertisement where the viewer was introduced into the scene along with the character. 

Leaving aside the advertising message and offering prominence in the technological quality that Sony is capable of providing in each of its products.

Without a doubt, it was one of the most advertised and recorded campaigns.

Tobacco

If something we agree is that one of the industries that creates the greatest impact on the consumer is tobacco. And it's not because there is a much higher number of smokers than non-smokers. If not because many tobacco brands are the ones that have been in charge of creating an impressive message that tries to reach each of the consumers.

Without a doubt, there are many messages that are created and that have a great impact on society. The curious thing is that it impacts non-smokers more than those who smoke.