The logo of a company is the presentation of the same, something like a first greeting. Therefore, the importance of this element is substantial to establish links with the client. Over time the designs evolve, they shed their skin to other concepts that they form are based on the visual currents of the new generations. This process is as important as the original logo design, as this new proposal can be a step forward or backward.
The redesign of the logo must be in accordance with the trends that prevail today, with the visual movements that are most successful among the public. As you know, we currently live a time for minimalism. Simplicity marks the orientation in the design of corporate identity. The flat design It is already a reality and is part of the trends in web design and it is not strange, its proposal facilitates transparency and functionality without leaving the aesthetic field behind. A simple logo, devoid of any complex and unnecessary element, will be an easily recognizable logo, easily insertable in any type of support (and in any type of screen) so it will optimize the responsive design and for all this it will be much more functional. Social networks have appeared at a time when practically flat design had already taken off but even so the process of simplification is reflected, even in a short space of time, in their logos. Here are several examples:
Google+
Tumblr
Youtube
